Original title: China's first artificial meat moon cake under the moon city, would you like to try it? Chongqing Morning Post
Artificial meat moon cakes will be on the market. Do you dare to try artificial meat moon cakes
As the saying goes, 'food is the most important thing for the people', of course, meat is the food that eaters pursue unremittingly. Recently, the Li Jian laboratory team of the school of food and health of Beijing University of technology and technology announced that the first generation of "artificial meat" products in China -- plant "artificial meat" moon cakes imitating old Shanghai fresh meat moon cakes, developed by the team in cooperation with a brand of plant meat, are expected to be available in September. As soon as the news came out, the concept stocks of 'artificial meat' continued to rise, and several companies had a daily limit.
What kind of meat is' artificial meat '? Will the Chinese buy it?
What are the characteristics of domestic artificial meat? Simulate animal meat from five levels
It is understood that there are two kinds of artificial meat, one of which is mainly made of soybean protein, and the other is artificial meat made of animal stem cells. At present, plant meat is the main research direction of artificial meat in China.
In an interview with the media, Li Jian said that the principle of the cooperation brand artificial meat is to be delicious and in line with the sense of China's population. 'we emphasize the 5D simulation concept and simulate animal meat in all aspects from color, flavor, taste and sound. Many people don't understand the sound. In fact, when cooking Chinese food, there will be a wheezing sound when stir frying meat slices and fried fish, which very stimulates people's appetite. I hope our pure plant products can be highly simulated at these five levels. "
The reporter learned that there are two main benefits of artificial meat: low environmental cost and reducing the loss of resources by animal husbandry; It is healthier for the "three high" population.
The United Nations predicts that the global population will reach about 9.6 billion in 2050. If we still follow the current diet, especially the consumption habits of meat products, the meat products on earth will not be enough to ensure the consumption demand of nearly 10 billion people. China's pork consumption has maintained rapid growth, accounting for about 30% of the world.
It is reported that in September this year, the two sides will take the lead in bringing artificial meat to the market in the form of 'plant artificial meat moon cakes', and it is expected that the first batch of 3000 copies will be output. The reporter learned that this batch of 'artificial meat' moon cakes will be mainly sold in the stores of the brand in Shenzhen, and Chongqing citizens may not be able to taste fresh.
What about foreign artificial meat?
The response to mass production was good, and the stock price rose
The domestic artificial meat moon cake will face the market for the first time, but in the United States on the other side of the ocean, the artificial meat hamburger has a good response and has been put into mass production.
On August 8, us time, Burger King's "artificial meat" hamburger, which had only tested the water in 57 stores, was widely praised. Burger King promoted this "impossible imperial Castle" to more than 7000 stores in the United States.
On August 13, Smithfield food company, the largest pork producer in the United States, announced that it would launch a series of soybean based vegetarian meat products, including soybean hamburgers, meatballs, sausages and meat fillings, and would soon start sales.
Not only has good feedback been obtained, but artificial meat has also performed well in the US stock market. On May 2 this year, a listed company of "artificial meat" in the United States landed on the Nasdaq stock market, Bill & middot; Gates, twitter co-founder biz & middot; Stone, and actor Leonardo & middot; DiCaprio and other star investors favored it, and its share price rose 163% at the close of the day, the best IPO performance in the Nasdaq market since the financial crisis.
In China, affected by the news that domestic artificial meat is about to be listed, artificial meat concept stocks also continued to rise. Since this week, Dongbao biology and Shuangta food have been trading, while Harbin Gaoke and Sihuan biology have followed suit. Since May, the share price of Shuangta food has risen by 100%.
What is the reaction of Chongqing market?
The acceptance of artificial meat moon cakes may be low
Huang Junming, a dealer of a Food Co., Ltd. in Chongqing, told reporters that at present, moon cakes such as lotus seed paste and egg yolk are still selling well in Chongqing market, and the acceptance of old-fashioned moon cakes such as five kernels and fresh meat has not been high. " Therefore, the meat oriented moon cakes do not have an advantage in the Chongqing market, and the acceptance of artificial meat moon cakes may be lower. At present, we still hold a wait-and-see attitude and will not consider purchasing or selling artificial meat moon cakes for the time being. "
Expert analysis
Artificial meat will be popular in the future
It will take some time for the cost to fall
Zhu danpeng, an analyst of China's food industry, said that the technology of artificial meat is relatively mature abroad, but at present, it is only a vegetarian concept in China and has not risen to the technology of artificial meat. " From the perspective of the whole industry, we believe that artificial meat will be popular in the future, but it is relatively difficult for enterprises to become a leading enterprise in the industry if they do not have excellent technology in the manufacturing process of artificial meat. "
In fact, besides quality, price is also an important factor in whether artificial meat can enter the market. Zhu danpeng said that at present, the cost of artificial meat is not low, even higher than that of ordinary meat products, 'but the cost is dynamic. With the gradual increase of mass production scale and the increasingly strong concept and consumption atmosphere of artificial meat, the cost will fall, but it still needs some time.'