Original title: Maotai share price hit a new high: the highest intraday was 1051.9 yuan / share, with a total market value of more than 1.3 trillion yuan
On the morning of August 14, the stock price of Guizhou Maotai rose sharply at the opening, with the highest intraday price of 1051.9 yuan / share, a new record high. The total market value of Guizhou Maotai also exceeded 1.3 trillion yuan. Recently, many brokerages have raised the rating of Guizhou Moutai, calling the demand for high-end Baijiu strong, and the Mid Autumn Festival will drive the company's growth.
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Maotai liquor will concentrate 7400 tons on the market
Since the beginning of this year, especially in the recent period, the supply and demand of Maotai liquor has remained tight and the price has continued to rise irrationally. The market circulation price has increased from 1900 yuan per bottle in April to more than 2200 yuan per bottle at present. The market situation is extremely severe, which has seriously affected the stability of Maotai liquor market. To this end, Guizhou Maotai Liquor Co., Ltd. specially held a market work meeting. Li Baofang, Secretary of the Party committee and chairman of Maotai Group and chairman of Maotai Liquor Co., Ltd., stressed that Maotai liquor should not soar due to shortage.
The owner of a tobacco and liquor store in Tongzhou told reporters that their 53 degree flying Maotai has a minimum of 2200 yuan a bottle, 'it's impossible to be lower. Otherwise, you can go elsewhere. Others sell 2400, and the high ones are 2700. It's approaching the Mid Autumn Festival, and the probability still has to rise. If you want to buy it now, don't hesitate.' Indeed, since the second quarter, the price of Maotai has risen too fast. In some places, the circulation price is more than 50% higher than the market guidance price of 1499 yuan. The price rises too fast, seriously deviates from the terminal guidance price, forms a contrast with the price recognition of society and consumers, and has attracted extensive attention. The society generally believes that this price has gone beyond the mark.
What is the reason for the rise in prices? According to Li Baofang's analysis, the reasons are very complex. The first is the prominent contradiction between supply and demand, which is the most important factor. Second, due to collection investment, Maotai liquor has both financial and investment attributes. Third, it is the hoarding and reluctant sale brought by choosing the sales opportunity. Fourth, fixed channel sales, so that Maotai liquor can not be seen in the market, resulting in the increasingly difficult phenomenon of a bottle.
How to solve this problem? Maotai Group decided to concentrate 7400 tons of Maotai Liquor on the market on the eve of the Mid Autumn Festival and national day to better meet the consumer demand in the peak season. During the new year's day and Spring Festival in 2020, the marketing volume of Maotai liquor will also be reasonably arranged. In addition, prices will be strictly controlled. " 1499, as the guide price of the current market terminal, cannot be moved under the current circumstances. We should adhere to this requirement. " Li Baofang said that price control is difficult, but we can't ignore it. Maotai Group will come up with specific, effective and targeted measures to curb the rapid rise of current prices. In addition, dealers are encouraged to increase the proportion of unpacking sales to benefit more consumers. Supermarket stores are mainly retail, and the retail proportion shall not be less than 95% of each arrival.
Li Baofang also stressed that dealers should not take a small amount of wine to sell at a fair price, but a large amount of wine to sell at a high price. The store marked 1499 and colluded to sell at a high price. Every dealer can't add fuel to the fire. " Scalpers' disruption is also a factor contributing to soaring prices. Li Baofang said that the problem of "scalpers" should not become a common phenomenon in the current Maotai liquor sales process. We should speed up the application of face recognition technology, effectively curb 'scalpers' and sell wine to consumers who really drink.
Previously, in view of the irrational rise in the price of Maotai liquor, which is widely concerned by the society, Maotai asked dealers to strictly abide by the manufacturer's contract, earnestly implement the company's price stabilization policy, strictly abide by the price bottom line of 1499 yuan, and strictly prohibit high price sales, hoarding and reluctant sales, so as to ensure the smooth flow of sales channels.
At the same time, Maotai liquor sales company launched a third-party investigation, carried out investigation in key markets such as Beijing in June, and suspended the business of one dealer according to the investigation results. At present, the third party has submitted the research report in July, and Maotai liquor sales company will study and further deal with it.