At the same time, Huawei also announced the technical reserves of smart screen, including self-developed smart chip, OS level black technology, hIaI engine, Huawei sound, AI image quality engine and rich cloud ecology.
In terms of self-developed chips, Huawei smart screen will be supported by Kirin AI chip, Lingxiao Wi Fi chip and Honghu smart display chip.
It is understood that Huawei smart screen (glory smart screen) will launch Hisilicon Honghu 818 smart chip, which is the first time that Hisilicon Honghu chip has gone to the public's vision. Honghu has also become the latest member of the Hisilicon chip family named "Guofeng" after Qilin, Balong, Kunpeng, shengteng and Tiangang.
In fact, Hisilicon has accumulated technology in the field of display chips for many years. In 2014, Hisilicon launched its first 4K TV chip. Since then, Hisilicon is committed to building a smart display chip leading the field of large screen. Since 2016, Hisilicon display chips have been the leader in the domestic 4K TV chip industry. Many TV manufacturers have adopted Hisilicon chips for high-end products.
The announced Honghu 818 smart chip, as the latest flagship display chip of Hisilicon, has the top image quality optimization technology, which can bring the ultimate image quality performance to the glory smart screen. It is equipped with magic image quality engine to comprehensively improve image clarity, contrast and color performance through seven image quality technologies, such as dynamic picture compensation (MEMC), high dynamic range imaging (HDR), super division algorithm (SR), noise reduction algorithm (NR), dynamic contrast enhancement (DCI), automatic color Management (ACM) and partition light control (LD).
In video decoding, Honghu 818 smart chip supports 8K@30fps 、 4K@120fps Strong video decoding ability; In terms of graphics decoding, it supports 64 million pixel picture decoding in advance, exceeding the highest pixel in mobile phone photography. Moreover, it also has multi task memory access scheduling technology that makes the effective utilization of bandwidth lead the industry by more than 50%. In the process of multi task parallel processing, it can always maintain rapid response and smooth operation, greatly improving the user experience.
Moreover, the Honghu 818 smart chip also integrates histen sound quality optimization technology to create the advantages of large screen sound quality experience through sound field expansion, transient distortion correction, dialogue enhancement, loudness adaptation, intelligent bass and other technologies. For example, sound field expansion technology can create a sense of listening to surround sound and create an immersive feeling like sound in its environment for users; If the loudness is adaptive, the volume can be automatically adjusted to avoid the sudden jump of the volume when switching programs.