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Li Baofang talks about Maotai price rise! There are four main factors

Original title: Li Baofang talks about the continuous price rise in Maotai, Guizhou. What is the reason for the price rise in Maotai?

On the afternoon of August 8, the official microblog of Guizhou Maotai Liquor Co., Ltd. @ Guizhou Maotai official microblog released the article "strong signal will be sent by fully maintaining the healthy and orderly development of Maotai liquor market". The article said that in view of the current trend of continuous irrational rise in Maotai prices, the company will take some measures to stabilize prices.

The article said that on the evening of August 7, Guizhou Maotai Liquor Co., Ltd. held a market work meeting. Li Baofang, chairman of Maotai Group and Maotai Liquor Co., Ltd., stressed that Maotai liquor should not soar due to shortage.

The article also said that since this year, especially in the recent period, the supply and demand of Maotai liquor has continued to be tight, the price has continued to rise irrationally, and the market circulation price has increased from 1900 yuan / bottle in April to more than 2200 yuan / bottle at present. The market situation is extremely severe, which has seriously affected the stability of Maotai liquor market.

At the work meeting, Li Baofang said: "we should control the price, not stabilize the price." As for the reasons for the rise in prices, Li Baofang believes that the first is the prominent contradiction between supply and demand, which is the most important factor. Secondly, due to collection investment, Maotai liquor has both financial and investment attributes. Thirdly, it is the hoarding and reluctant sale brought by choosing the sales opportunity. Finally, the fixed channel sales, so that the market can not see Maotai, resulting in a bottle of hard to find phenomenon intensified.

Therefore, Maotai company decides:

First, on the eve of the Mid Autumn Festival and national day, 7400 tons of Maotai liquor will be put into the market. During the new year's day and Spring Festival in 2020, the marketing volume of Maotai liquor will also be reasonably arranged.

Second, the group will take specific, effective and targeted measures to curb the rapid rise of current prices.

Third, the launch plan and sales results are linked on a monthly basis. It is understood that dealers strictly implement the plan of "80% of the cumulative arrival volume within the year". The direct sales part of the store or business place shall not be less than 60% of the cumulative arrival volume within the year, the group purchase and wholesale part shall not be higher than 20% of the cumulative arrival volume within the year, and the inventory proportion shall not be higher than 20% of the cumulative arrival volume within the year. Encourage dealers to increase the proportion of unpacking sales to benefit more consumers. Supermarket stores are mainly retail, and the retail proportion shall not be less than 95% of each arrival.

In addition, it will also strengthen the strict management of dealers, promote the improvement of the marketing system, crack down on the 'scalpers' and strengthen market supervision.

It is understood that this is another meeting specially held by Maotai Group on price issues in the two years since April 2017. As early as June 12 this year, when Li Baofang organized the chairman's meeting of the national Dealer Association in Danzhai, Guizhou, he responded to the price rise and made corresponding arrangements for the work of "price stabilization".