The name of the online Red blogger was registered, and station B supported the up main platform
4hw.com.cn: Recently, the short video blogger 'Jing Hanqing' was told that his name had been registered as a trademark by a company. The other party asked him to immediately stop using this name to publish works on major platforms. At present, Jing Hanqing has more than 14 million fans in the whole network, including watermelon video 6.76 million, station B 4.56 million and more than 3 million fans on microblog, wechat and other platforms. According to the requirements of the trademark registration party, Jing Hanqing needs to modify the nicknames of all the above platforms, otherwise he will face huge claims.
'Jing Hanqing' released a rights protection video, saying that the name was his real name that he had used for 22 years. Unexpectedly, he received infringement complaints.
This infringing video triggered a lot of discussion. According to a media survey, such 'trademark hooligans' companies are not uncommon in the market. They take every opportunity to register a large number of self media account trademarks, then issue a warning letter to the blogger himself, obtain commercial benefits from the account trademarks, and even "knock" a lot.
However, due to the low cost of preemptive registration, many bloggers are not familiar with relevant laws and the high cost of safeguarding rights afterwards, such events are common. According to incomplete statistics, well-known account trademarks such as "handmade Geng", "food writer Wang Gang", "witty party sister", "fake food Po owner" and "Zhu once's boring life" are also facing "rush registration" or are in the review process of "rush registration".
In this regard, several platforms said they would provide legal help for video creators to better safeguard the legitimate rights and interests of video creators. On August 5, station B responded that it would not require the up master to modify his nickname and would provide legal advice to the up master who was maliciously registered his name. Watermelon video also said that it will always stand with the creators. In addition to giving legal help to the creators whose trademarks are maliciously registered, it will also provide professional support to the creators who intend to register their own trademarks.
It is understood that watermelon video has established a professional team to help protect the rights of 26 trademarks of 17 video creators on platforms such as "Northwest Xiaoqiang" and "forest thunder" in the past year. The well-known short video creator "Huanong brothers" also sent a document saying that it had successfully completed the personal trademark registration with the help of watermelon video in September 2018.
In response to the "Jing Hanqing" trademark registration event, several lawyers said that the company involved had violated the relevant provisions of the Trademark Law of the people's Republic of China, and Jing Hanqing could request the Trademark Review and Adjudication Board to declare the registered trademark invalid. In addition, he can also bring a lawsuit to the people's court to confirm that he does not infringe or infringe his right to name, so as to exercise his legitimate rights and interests.
Industry insiders also suggested that new creators can first check whether relevant registered trademarks exist. Content with certain influence can be applied for registration in corresponding categories according to business development needs. In addition to text trademarks, there are many forms such as graphic trademarks and copyright registration, so as to strengthen their own protection. At the same time, for the purpose of brand building, try to use a unified identification system in all channels, which will not only help to increase brand recognition and consistency, but also reduce the cost of rights protection after infringement.