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Nezha's box office exceeded 3 billion, and Nezha's ultimate total box office forecast

Nezha's box office exceeded 3 billion, and Nezha's ultimate total box office forecast

4hw.com.cn: although it has been released for nearly half a month, the domestic animated film "Nezha's demon child came into the world" still maintains a rapid box office growth and ranks first in the film market. According to the lighthouse professional edition, as of 17:41 on August 8, the cumulative box office of Nezha's magic child has exceeded 3 billion yuan, and the number of film viewers has reached 83.006 million, which also makes how much box office space the film still has become a topic of great concern in the industry.

Since its release on July 26, the box office of Nezha's magic child has been rising and has broken several box office records. Not only did it get 138.3 million yuan on the first day, surpassing 137.8 million yuan on the first day of "stealing daddy 3" in July 2017, setting a new record for the box Office of animated films in mainland China on the first day, and then at 12:55 on July 30, That is, on the fifth day of release, the box office reached 957 million yuan, breaking the previous record of 956 million yuan set by journey to the West: the return of the great sage in 2015, and becoming the new box office champion of domestic animated films.

Today, the magic child of Nezha has become the highest box office animated film in Chinese film history, even surpassing domestic and foreign films that once caused a film viewing boom, such as speed and passion 8 and the richest man in Xihong City, and ranking eighth in the box office of Chinese film history.

The high popularity of Nezha's demon child also brings great benefits to the company behind the scenes. Among them, ray media, the production company behind the film, once announced that as of July 29, the company's operating revenue (currently box office revenue) from the film was about 203-243 million yuan (there may be error in the final settlement data). At this stage, the box office of Nezha's magic child is nearly four times that of that time, and the operating revenue obtained by ray media from the film has undoubtedly increased significantly.

As the box office continues to grow, both inside and outside the industry are curious about the box office limit of the film. Looking back at the beginning of the release of Nezha's magic child, the industry predicted that the final box office of the film would reach 2 billion yuan, but it didn't expect to achieve this goal in only nine days. Subsequently, the industry predicted that the final box office of the film would reach 3 billion yuan, but this goal had also been achieved on the 14th day of release. So far, the voice of "Nezha's demon child coming to the world" may break through 4 billion yuan at the box office has begun to grow.

Film critic Liu he said that what kind of box office growth can be formed in the follow-up of a film is not only related to the quality of the content itself, but also inseparable from the impact of the market environment. If there are no other popular works during the release of the film, the box office can achieve rapid growth for a longer time. However, if a high-profile film is released in the future, it is bound to divert the audience to a certain extent.

According to the lighthouse professional edition, there are still films such as heroes of fire and apostle 2: espionage in the film market, which has also formed a certain popularity. On Friday, August 9, five new films will be released in China, including the domestic sci-fi War theme film "Shanghai fortress", which is adapted from the novel of the same name in Jiangnan and starred by Lu Han, Shu Qi and other actors. At present, a certain audience has also accumulated. Then on August 16, nine new films, such as the peak glory of full-time experts and the silent witness, will also appear on the big screen.

"The release of the new film will divert the audience's attention, and at present, many viewers who have a desire to watch the film have watched the birth of the devil child of Nezha. After that, if the film wants to hit a higher box office, it needs to try more ways to stimulate the desire of new audiences, and attract the audience who have watched the film to watch the film twice or many times," Liu he said.