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Child models wear down jackets for advertising. It's hateful to take children as a money making mach

Original title: Children's models wear down jackets in dog days, outdoor advertising leads to controversy, family: private affairs

Child models wear down jackets for advertising. It's hateful to take children as a money making machine

The scorching sun in Shencheng, rolling heat wave after wave. Some Shanghai citizens reported to Xinmin Evening News that recently, they saw many models taking publicity photos out of season on the Bund. They wore thick down jackets or sweaters to shoot outdoors in dog days, and there were many children among them. Shanghai is at the hottest time of the year. Such a scene has aroused controversy.

Tong Mo took winter clothes photos on the Bund under the scorching sun

At 10:30 a.m. on July 30, Zhongshan East 1st Road near the Bund is close to Beijing East Road. Many models are taking clothing photos against the background of beautiful streets.

One of the shirtless little boys caught the attention of the people around him. " The sun is so big that the child is spending the summer with bare arms and iron poles, while four adults are sorting out their winter clothes. " It turned out that the child was shooting down jacket advertisements accompanied by adults.

"At that time, the outdoor temperature was at least 35 ℃, the body temperature was higher, and the air pressure was also lower." Newspaper citizens told reporters that at that time, the child used the shooting gap to hide in the shade of the building, but soon an adult asked him to change into another set of down jacket, and the boy returned to the sunken shape. Wearing a combination of down jacket, trousers and hat to take photos under such high temperature, and putting out various actions to cooperate with the lens, it looks very hot.

Xinmin Evening News reporter then came to the Bund. On Beijing East Road, in addition to child models, there are two groups of models taking photos, one of which is shooting summer clothes and the other is shooting winter clothes. The roadside security guard said, "in the past two weeks, many film teams have taken pictures nearby, including adults and children, and many models are wearing sweaters and down jackets."

However, seeing that someone photographed this scene, Tong Mo's family was not happy. They said that the children were wearing unlisted new clothes, and the boys were their own children. This was their own private affair and refused the camera shot of the reporter.

Is it a 'cash cow' or a 'family affair'? Netizens quarreled!

Previously, there has been a lot of discussion about these children who shoot down jacket advertisements in dog days.

Many netizens expressed their opposition.

Some netizens are distressed about how the children can stand the hot weather.

Some netizens also believe that the children's model market should be standardized and children's model advertising should be rejected.

Another view is that children do not have to be 'locked' in the incubator. Children's modeling is also a profession. It is worthy of respect that children can persist in this weather.

To what extent has the child model market reached? Why are some parents willing to let their children put on down clothes in the hot sun in dog days? The reporter contacted an insider.

Ms. Li's son has been a child model for four years, for which she has also set up a photography studio. She revealed that there are many children's models in the industry similar to those seen by reporters on the Bund, which generally serve e-commerce businesses. 'children's models will shoot according to the shooting site selected by the business, change 40-60 sets of clothes a day, and the remuneration ranges from 2000-4000 yuan.

According to Ms. Li, at present, mainstream child models are divided into three categories: one is for show, one is for e-commerce advertising, and the other is for commercial VCR. " In Shanghai, full-time excellent child models can earn 800000 a year. In Hengdian film and television city and Zhili, the capital of children's clothing, the annual income of popular child models is 3 million. " In her opinion, the profitability of the child model market is much stronger than everyone thought.

However, although the economic benefits of child models are considerable, parents' ideas are also different. Ms. Li told reporters that her original intention to arrange modeling for her children was to exercise self-confidence, and she also saw the changes of her children. With the increase of children's age, the shooting work is less and less. But shooting down jacket advertisements in the scorching sun is a negative item for her. She believes that among the child model parents, there are not a few who hold the idea of giving their children exercise. But some things are too professional, it's easy to be involuntarily.