Sihai network

Why is the 2019 Weimi show cancelled? The decline in ratings may be the main reason

Recently, supermodel shanina Shaik was interviewed and confirmed that Victoria's secret show will not be held this year. 'unfortunately, there is no Victoria Secret show this year, but I believe there will be one in the future. I believe they are trying to build a brand and a new way of performance, because it is the best performance in the world.' The official has not yet responded to this.

In May this year, the Weimi show was broadcast or will be stopped, and the main reason is that the ratings have gradually declined in recent years. Victoria's Secret CEO said, 'fashion needs change, innovation and change to develop. When we rethink the traditional secret show, network TV (network TV) is no longer the right choice. From 2019, we decided to create an exciting and exciting theme content and new form on a platform that our viewers are more willing to pay attention to, Not TV! I am looking forward to seeing the development of the new power of this brand. "

The Weimi show was first broadcast on ABC (American Broadcasting Corporation) in 2001, with 12.4 million viewers that year, maintaining the highest audience rating record in the history of the show. Then it was broadcast on CBS for 15 consecutive years and returned to ABC in 2018. Weimi show broke through the 10 million mark in 2002, 2010 and 2011, but fell below 5 million in the last two years, and only 3.27 million last year, the worst in history.