KFC sells a string of stewed flavor, and the reasons behind KFC playing cross-border
4hw.com.cn: on July 14, KFC's "official announcement" and homestead express will launch the "Chuanxiang burning spicy keg + fragrant brine series products". having kebab? Sweet brine? These categories that seem to be out of touch with fried chicken have been included in the night menu by KFC?
What exactly do these strings look like?
✦ String and brine products are mainly chicken
According to the news sent by KFC's official wechat, the "night menu" launched this time is mainly based on the highly addictive "spicy" flavor, mainly introducing new strings, bittern snacks and beer sold in the set meal.
Chicken heart, chicken, chicken wing tip & hellip& hellip; In addition to a few vegetables, the main theme of night snack products is' chicken '.
✦ String by piece, 59 yuan a barrel
It is worth mentioning that, unlike other string stores, KFC string does not give customers the right to choose freely. It is directly a bucket!
A barrel of 12 strings, including 4 strings of chicken hearts, 2 strings of chicken gizzards, 2 strings of fungus, 2 strings of oil tofu, 1 string of tripe and 1 string of yellow throat, priced at 59 yuan separately.
You can also choose a set meal with various drinks in the applet.
Among them, four marinated snacks can also be purchased with KFC's' ace 'product fried chicken.
Series of categories mature and start 'harvesting' category dividends?
First of all, we have to say that KFC doesn't seem to disappoint us with any localized products because of its strong back-end supply chain.
Breakfast: soybean milk fried dough sticks, old Beijing chicken rolls, tender beef Wufang, lotus leaf rice & hellip& hellip; A series of products have been tested by the market.
In this way, it seems more reasonable for KFC to choose string. Even soybean milk and fried dough sticks can appear in KFC breakfast and sell very well. The popular night snack category of string is more worthy of 'taking root' in KFC!
The night snack is a powerful plate, not to mention, especially in summer, barbecue, string, crayfish are indispensable, and KFC is naturally 'ready to move'.
First of all, string is the best standardized thing. Product control is a 'piece of cake' for a veteran like KFC.
Secondly, KFC has been open 24 hours. Although fried chicken also accounts for a large part of the night snack, it has a new string this time, which can be said to add 'a general' to the night snack plate! Midnight attribute has become stronger!