Let's take a look at the behind of this price increase. Didi was founded in 2012. Although it has many customers and receives a large amount of orders every day, Didi has lost more than 39 billion in the six years since its establishment, and 10.9 billion in 2018. Not only that, at the end of January this year, Didi was exposed to layoffs of 25%. Due to many accidents, Didi has been at the mouth of the wind and waves, Layoffs are also disguised to reduce expenditure costs. However, Didi's performance has not improved. The price rise may be just to 'live'.
As an online car Hailing platform, Didi's profit method is to extract a certain profit from the fare.
How about the price increase
Taking Beijing as an example, Didi divides Beijing into five regions according to its geographical location, and the time period is divided into four time periods: morning peak, ordinary time, evening peak and night, with differential pricing.
Take the express as an example: the starting price increases by 1 yuan during the morning peak hours (6:00-10:00), the mileage fee increases by 0.2 yuan per kilometer, and the duration fee remains unchanged;
The starting price of ordinary time (10:00-17:00) remains unchanged (13 yuan), the mileage fee is reduced by 0.15 yuan per kilometer, and the duration fee is reduced by 0.1 yuan per kilometer;
In the evening peak period (17:00-21:00), the starting price increases by 1 yuan, the mileage fee decreases by 0.1 yuan per kilometer, and the duration fee remains unchanged;
From night to early morning (21:00-6:00), the starting price increases by 1 yuan, the mileage fee increases by 0.55 yuan per kilometer, and the duration fee decreases by 0.2 yuan per kilometer. There are also differences between working days and rest days.
03 the driver suffered after the price rise
Some people may think that after Didi's price rise, online taxi drivers will earn more money. In fact, for Didi's price adjustment, drivers are also mixed. Didi's price rise will also lose some passengers, and relatively fewer passengers will be pulled by drivers.
As the price of taxi increases at night, the number of users who choose didi will naturally decrease, especially female users. There will be many more users who choose taxis or other aggregation platforms, which naturally leads to the loss of users at night.
Didi raised the price, coupled with the constant platform profit, it really hurt the driver.