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The first batch of 24-hour cinemas in Shanghai are awarded online. What is 24-hour cinema? What's th

Wechat number map of Shanghai Daguang cinema

Original title: there is a new place in Shanghai at night, and the first batch of '24-hour cinemas' will gradually increase the number of screenings

Daguang cinema and Cathay Pacific cinema have become the first batch of '24-hour cinemas' in Shanghai.

On the afternoon of July 15, Huangpu District held the "launching ceremony of the first batch of 24-hour cinemas in Shanghai" at Daguang cinema. Vice Mayor Xu Kunlin announced that Da Guangming cinema and Cathay Pacific cinema were the first batch of '24-hour cinemas' in Shanghai, awarding licenses to the two cinemas. Shang Yuying, Deputy Secretary General of the Shanghai municipal government, Hu Jinjun, deputy director of the Publicity Department of the municipal Party committee and director of the Municipal Film Bureau, Gao Yun, Secretary of the Huangpu District Party committee, Chao Kejian, deputy secretary and head of the district Party committee, and Yu Haihong, member of the Standing Committee of the district Party committee and director of the publicity department, presented commemorative tickets to the first audience of the '24-hour cinema'.

The so-called "24-hour cinema" is different from the "24-hour" convenience supermarket. On the basis of combining the development and current situation of the film market in recent years, "24-hour cinema" can be understood as "cross zero cinema". For example, the last film screening is usually scheduled at about 11 pm, while the screening of "24-hour cinema" will be delayed after zero to a great extent, It enriches the urban 'night culture' and meets the entertainment needs of a group of 'late night overtime workers'.

In April 2019, Shanghai Municipal Commission of Commerce and other nine departments jointly issued the guiding opinions on promoting night economic development in Shanghai, focusing on the goal of creating an "international model", "Shanghai flavor" and "fashion trend" nightlife gathering area, so as to promote the prosperity and development of night economy in Shanghai from 7 p.m. to 6 p.m. the next day.

In early May, the first batch of "chief executives of nightlife" in Huangpu District took up their posts. The cultural industry followed closely, and the first batch of '24-hour cinemas' came into being. Two old cinemas with a long history and culture in Shanghai -- Daguang cinema and Cathay Pacific cinema took the lead and became the first batch of '24-hour cinemas' in Shanghai.

According to people in the industry, in the 1990s, Daguang cinema was the first cinema in Shanghai to open an all night weekend.

Film arrangement of hall 1 and hall 2 of Daguang cinema on July 15. Photo by Zang Ming, a surging journalist

With the launch of '24-hour cinema', the '24-hour Cinema Manager' works together. In addition to considering the actual economic benefits of cinemas and the safety supervision of night operation, they also pay attention to the cultural needs of citizens.

Si Jun, the "24-hour Cinema Manager", said that after the initial launch of the "cross zero" business model, the "24-hour Cinema Manager" will gradually increase the number of screening sessions according to the market conditions and public needs to meet the public's demand for "night culture". During the cross zero screening of "Fu Lian 4", there were more than 1300 halls full. "

It is obvious that the delayed screening time can no longer meet the cultural needs of the public. The '24-hour cinema' launched this time, both industry associations and cinema operators use their brains to focus on making the city's' night culture 'more and more beautiful at night.

In terms of screening arrangement, the two cinemas will focus on the exhibition of red films, carry forward the theme and spread Shanghai's red culture; Focus on international film exhibition, build a platform for Chinese and foreign film exchange with the help of Shanghai International Film Festival, and carry out international film exhibition week (month) activities to meet the needs of film fans for diversified film culture; Focus on the exhibition of classic opera films, such as Peking Opera films and Yue Opera films, so as to inherit and carry forward the classic traditional opera culture; Focus on the zero Premiere of imported blockbusters released simultaneously at home and abroad to meet the needs of young fans for fast culture with 'IP' theme.

At the same time, the two cinemas create night cultural forms according to their own characteristics. Daguang cinema will open a 'cultural corridor' at night to let citizens visit the 90 year development history of Daguang and the development history of Shanghai films.

Cathay Pacific cinema will launch Night movie themed book bar and music teahouse to extend the connotation of film consumption; Build a late night movie watching tribe group, gather targeted audiences, and organize fan salons from time to time; Set up VIP customized special sessions to meet the needs of different consumers, and strive to make '24-hour cinema' a new cultural form of the city.