On the afternoon of July 12, he Xiaopeng, chairman of Xiaopeng automobile, issued a long text on his microblog to apologize to the owner of Xiaopeng G3 2019, saying, 'I think this may be the most unhappy two days in recent years. From confusion, confusion, sadness, reflection to face-to-face. Anyway, please allow me to apologize to you from the bottom of my heart. Our fast hardware iteration has really blocked our previous Peng friends. I'm sorry! "
On July 10, Xiaopeng automobile announced that Xiaopeng G3 2020 model was officially launched, in which the national unified price of standard endurance model g3400 started from 143800 yuan after comprehensive subsidy, and the national unified price of long endurance model g3520 started from 159800 yuan after comprehensive subsidy. Some we media said that the new endurance increased and the price decreased, which aroused the doubts of netizens.
In this regard, he Xiaopeng explained that the actual price difference between the two cars is very obvious. " The online pictures compare the medium and high configuration of G3 2019 (without discount) with the minimum configuration of G3 2020. Such comparison will produce ambiguity. At this point, I really want to tell you that we are misunderstood. "
He Xiaopeng said that he would compensate the 2019 car owners, 'when purchasing any model of Xiaopeng car within three years, he will enjoy an additional exclusive subsidy of 10000 yuan on the basis of enjoying all the promotion policies and rights of the new car to be purchased in the current period.'
The following is the full text of Xiao Peng's article:
Dear pengyou
Sorry to make everyone sad.
It has been two days since the launch of Xiaopeng G3 2020. I think this may be the most unhappy two days in recent years. From confusion, confusion, sadness, reflection to face-to-face. Anyway, please allow me to apologize to you from the bottom of my heart: I'm sorry, dear pengyou, for making you sad.
I often say: we can easily use the correct logic to get the wrong effect in the changing scene. Sorry, I also made a mistake. Our fast hardware iteration really blocked our previous Peng friends. I'm sorry!
I don't understand. It is said that the endurance of our new version G3 has increased, but the price has decreased. I want to say that this must be a misunderstanding. The pricing of the new g3400 and g3520 is actually the result of our consideration in terms of cost, market competition and user acceptance. It is significantly different from the actual transaction price of g32019. Taking the smart enjoyment version of g32019 as an example, after calculating the rights and interests of customers at different stages when purchasing a car, the actual transaction price is 139800 (large customers enjoy doubling the deposit before listing) / 149800 (booked at the beginning of 2019) / 159800 (booked after February 2019, enjoy 10000 yuan cash discount, 5000 yuan insurance and 5000 fine gift value), In addition, customers of G3 2019 can also enjoy a 50% discount and overcharge discount worth more than 10000 yuan. What is the price of g3520 intelligent sharing version of the same grade? It is 179800, and the actual price difference is very obvious. The online pictures compare the medium and high configuration of G3 2019 (without discount) with the minimum configuration of G3 2020. Such comparison will produce ambiguity. In this regard, I really want to tell you that we are misunderstood.
However, in this matter, I admit that we have obvious areas that can be optimized and adjusted. I think in the past two years, I actually care about your feelings. Xiaopeng automobile really expects to treat you as real friends, because you are the first people who trust and support Xiaopeng in building cars with practical actions.
Our first car, Xiaopeng 1.0, was not sold to the public, just because we expect the quality to be as good as possible;
Remember the dispute over financial service fees at the beginning of this year? We are the first batch of auto companies to announce the cancellation of financial loan service fees and refund the fees previously charged;
When we found that a large number of electric vehicles in the market had 60 km constant speed range, we first announced that Xiaopeng cars used real range (NEDC) to promote range;
When we started to make a new marketing plan in April, we traced all the new marketing gift packages to the pengyou who supported us before the event (February April). At that time, many auto friends didn't understand and said they hadn't seen auto companies do so. We insisted because we thought you were our pengyou.
So, when everyone is sad, I am also very sad, really sad.
I have read a lot of your comments and demands. We are also doing a lot of reflection and discussion internally. What should we do and how can we do better in the future? First of all, Xiaopeng is still a start-up company. For technical, safety, regulatory and other reasons, I really can't replace the battery directly to improve the battery life. I think what I can do is to give all pengyou a sincere explanation and a sincere apology. In addition, we will try our best to apologize and compensate all individual owners (including their families) of G3 2019, that is, when we buy any model of Xiaopeng car within three years from now, we will enjoy an additional exclusive subsidy of 10000 yuan on the basis of enjoying all the promotion policies and interests of the new car in the current period. I know this may not satisfy most pengyou, but Xiaopeng is really doing his best. Thank you!
Please allow us a little persistence. There is one thing we will not change: continuous innovation, change and iteration. In the future, we will adhere to the monthly intelligent upgrade and iteration, and we will continue to pursue optimization and progress in hardware, quality, endurance, security and other aspects. However, we will try our best to inform the future strategies and changes in advance, give pengyou more time to choose, and let everyone like and recognize from the heart. We hope that each new car will be a great progress in the future.
I'm not sure that this communication will satisfy every pengyou, but this is my truth. Finally, I still want to apologize and thank you: I'm sorry, dear pengyou, for making everyone sad. We will reflect and change, we will work hard and power up, and hope to make pengyou happy tomorrow.
He Xiaopeng
July 12, 2019