As a company specializing in the operation and management of clothing brands, Nanjing ailang Brand Management Co., Ltd. has owned two major brands: IRA men's wear and miroy women's wear since 2008. At present, it has more than 400 physical stores nationwide, more than 2000 employees, and its annual sales have reached more than 500 million yuan. Relying on its unique advantages in the garment industry, the company has successively established national strategic cooperative relations with world-famous chain enterprises such as Yongwang shopping center, Yintai shopping center, Wanda Plaza, Jiaxinmao Plaza, RT Mart group and so on. In the development period of the company, we realized that relying on the construction of corporate culture to enhance the core competitiveness of the enterprise, provided a career platform for each employee to give full play to their talents, realized the creation of enterprise value and personal value, and established a good social image.
IRA (abbreviation of ideal relaxed attire) is a British fashion brand and one of the main brands of Nanjing Elang Brand Management Co., Ltd. Founded in 1978, with its unique design and exquisite workmanship, it has won the favor of urban men. It is one of the fashion brands pursued by young people.
The three words' ideal relaxed attire 'well explain the' IRA ':' ideal, relaxed 'brand concept.
Ideal --- ideal. IRA's clothing is tailor-made for urban people with ideals, pursuit, unique opinions on dressing and fashionable taste, giving a new concept to clothing.
Relaxed --- relaxed; comfortable. IRA's clothes are made of pure natural fabrics, exquisite workmanship and fashion. At the same time, they have the comfort that people pay more and more attention to. They are elegant without losing their personality, so that you can relax when facing the pressure of the city.
Attire --- clothing. IRA focuses on the design and production of clothing and strives for excellence. At the same time, continuing the consistent design grid and process requirements, IRA began to expand to the field of accessories, mostly made by pure hand, exquisite personality, classic but not old-fashioned, to meet the needs of more people.