I don't know if you have seen Marvel films. As an audition art and a media to spread culture, marvel films have never given up on the mainstream cultural values of the United States. I don't know if you are interested in Marvel films. So Xiaobian popularizes this series of films here, hoping to help you
First of all, as an audio-visual art, film has the function of cultural communication.
In cross-cultural communication, film is not only an art form, but also a product of ideology. It is a media with the function of spreading culture and values.
As a representative of typical American hero films, marvel films have never given up the promotion and praise of American mainstream cultural values from beginning to end. When Chinese audiences watch Marvel films, in fact, they are more or less imperceptibly influenced by American culture and its mainstream values. There will be no further discussion here.
Films can be mainly divided into two categories: art films and commercial films. The former pays attention to the innovation of audio-visual language and narrative mode and the strong questioning of the characters' inner feelings in the film, while the latter mainly focuses on creating films that cater to the aesthetic characteristics of most audiences and contain certain mainstream ideas.
For the film box office that needs hard indicators to explain the problem, marvel film universe is undoubtedly successful.
However, even such a successful commercial film has not been recognized by Hollywood for many years. Not to mention the lack of Oscar every year, even actors have not been treated equally.
This view may not be understandable to ordinary film fans, but for those in Hollywood or those who advocate art films, many people do despise commercial films from the standpoint of art films.
Marvel created the concept of 'film universe', which is different from the sequel of ordinary series of films. It is a film concept sharing a world outlook. The film universe does not only refer to series of films, but can contain multiple series of films.
Since the first iron man in 2008, it has paved the way for the whole MCU. At present, 19 films have been made, and in the third stage, it can be said that each Marvel superhero film has won a good reputation and box office.
Due to the success of Marvel film universe, many film companies began to follow suit, such as DC expanding the universe represented by Batman and Superman and justice alliance, the magic world universe represented by Harry Potter and where are the magical animals, fox X-Men film universe represented by X-Men, death waiting and wolverine, and The monster film universe represented by Godzilla and King Kong, the soul summoning film universe related to horror films, and the dark film universe of universal film industry that died a while ago.
Marvel pictures brings a new film pattern, which stirs up major Hollywood film companies.