Careful friends will find that in recent years, everyone's pursuit of clothing has risen to a higher level, mainly because of the improvement of consumption level. For people who like outdoor sports, it is very important to choose a good pair of sports shoes, so how can we buy good shoes? Let's take a look at the world's top ten outdoor sports shoe brands.
First place: (Nike) - USA
The first place deserves to be the sports overlord: Nike was officially established in 1972. Its predecessor was the blue ribbon sports company invested by current Nike president Phil Knight and Coach Bill Bowman.
Nike, headquartered in Beaverton, Oregon, is a world-famous sporting goods manufacturer. The company produces a wide range of sporting goods: clothing, footwear, sports equipment and so on.
Nike confirms its founder Bill & middot with its impressive performance; Bowman once said: as long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow. The name Nike is auspicious, easy to read, easy to remember and loud in the eyes of Westerners. Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, represents speed, dynamic and gentle at the same time. The Nike trademark of Nike Company is a small hook with simple and powerful shape. It is as quick as lightning. At first glance, it reminds people of the speed and explosive power generated by using Nike sporting goods. The sports shoes named 'Nike' for the first time have square convex particles on the sole to enhance stability, and knife shaped curved hooks on both sides of the shoe body to symbolize the wings of the goddess.
Second place (Adidas Adidas) - Germany
Adidas in Chinese is Adidas, a German sporting goods manufacturer, which is a subsidiary of Adidas AG
Member companies. Adidas with its founder Adolf & middot; ADI & middot; Named after Adolf ADI Dassler, he began to produce footwear products in Herzogenaurach near Nuremberg in 1920. Registered in the name of Adidas Ag on August 18, 1949. Adidas's clothing and sports shoes are usually designed with three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas.
Adidas was originally set up by two brothers. After they parted ways, Adolf's brother Rudolf & middot; Rudolf Dassler opened a hostile sports brand puma.
In 1948, Adidas founder ADI & middot; Mr. ADI Dassler uses his first name ADI and the first three letters of his last name Dassler to synthesize 'adidas' as a commodity brand and apply for registration; The following year, Adidas's third tier trademark came out.
Edison's main rivals are Puma and Nike. In August 2005, Adidas announced the acquisition of Reebok, one of its competitors, for us $3.8 billion. The acquisition will help to increase its market share in North America and promote its position in the competition with 'Nike' in this field.
At present, Adidas ranks second after 'Nike' in the market share of sporting goods. The slogan on Adidas's trademark is: impossible is nothing
Third, (Reebok) - USA
Reebok, the original meaning of the word, is an African antelope in the guide department. It is light and good at running.
Reebok hopes that after wearing Reebok sports shoes, consumers can gallop vertically and horizontally in the vast world like Reebok antelope, and fully enjoy the fun of sports.
In 1895, Joseph & middot foster, the founder of Reebok, was a British sprinter. He hoped to have a pair of spiked running shoes, but due to his lack of financial resources and resources at that time, he made a pair of 'foster running shoes' named after himself.
In 1900, foster further improved his technology and established his own business to provide local sports lovers with hand-made running shoes. The news was widely spread. This kind of running shoes was widely accepted and occupied a leading position in the market. This kind of 'foster' spikes has brought historic changes to sprint for 50 years.
In 1958, with the passage of time, foster company was expanding and developing towards other fields of sports. They established a comprehensive company from their own, initially called McCurry football shoes company, and later named Reebok (African antelope).
Fourth place (PUMA) - Germany
Puma was founded in 1948 in Herzogenaurach, Germany. Puma is Puma in Chinese, which means puma. It is a large multinational company mainly producing shoes and sportswear in Germany. Its founder: Rudolf Dassler.
Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed ADI) in 1924 Dassler company, located in herzorah, changed its name to Dassler brothers. In the mid-1930s, Dassler brothers grew into a leading global brand of sports shoes with nearly 100 employees and more than 30 styles. After the Second World War, Dassler brothers resumed business with 47 employees, and refined rubber from canvas and U.S. fuel tanks to make post-war shoes The first sneaker.
In 1948, Adolf & middot; Dassler renamed the Dassler Brothers Company Adidas with his own name combination ADI and DAS. The two brothers parted ways from time to time. His brother Rudolf & middot; Dassler established puma company in the same direction as Adidas, focusing on the production of sporting goods. They have become competitors since then.
In 1986, puma joined the stock exchanges in Munich and Frankfurt.
Puma's shoes and costumes are extremely popular in hip-hop graffiti culture, both inside and outside the United States. Puma and Adidas are also one of the representatives of hip-hop culture in the 1970s and 1980s.
Puma accompanied Billy, the king of the ball, to the World Cup finals and Baker, a good tennis player, to dominate the grass in Wimbledon. It cooperated with the top athletes and constantly pursued the latest technology to make the best sports equipment. The founder Rudolph & middot; Dassler established puma, a German brand, in 1948. Puma has been in an important role in the sports industry for decades and has achieved more successful results in recent years Combined with fashion / sports, it has jumped to one of the favorite brands of young people.
Herzogenaurach, located in Bavaria in the south of Germany, was still an unknown town at the end of the 19th century. It is the main economic and traditional garment industry. Today, however, it has attracted people's attention because it is the headquarters of Puma 'Puma' company, a world-famous sporting goods.
Fifth place (FILA) - Italy
FILA brand was founded by FILA brothers in Biella, Italy in 1926. In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business with broad prospects at that time, FILA has successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball and football clothes. Today's FILA has won a good reputation for its excellent products, wide range of uses and novel design The products are sold to more than 30 countries such as Paris, Rome, Los Angeles, Japan and so on.
FILA (Italy) - Chinese Translation: Philo
FILA FILA brand was founded by FILA brothers in Biella, Italy in 1926.
In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business with broad prospects at that time, it successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball and football clothes. Today's Philharmonic has won a good reputation for its wide range of products and novel design. Its products are sold in Paris, Rome, Los Angeles, Tokyo and so on Multiple countries.
FILA (FILA) is one of the top three sports brands in the world. It is mainly engaged in the development of elegant sports related products such as tennis, snow skiing, golf, yoga and racing. Its bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the international top sports brands and famous all over the world.
Founded by FILA brothers in Biella, Italy in 1911, the brand has a history of nearly 100 years. In the 1970s, FILA cooperated with the diversified strategy to expand the sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, and finally established the backbone of the world-famous sports brand, which is considered as art The representative of art, the model of luxury.
Sixth place (Mizuno), Japan
Mizuno It is one of the world's leading sports brands, serving all kinds of sports. Japan Mizuno Co., Ltd. is recognized as the sponsor of the Olympic Games by the International Olympic Committee. Shanghai Mizuno Co., Ltd. is one of the main production bases in Asia. It has three factories for ready-made clothes, baseball gloves and golf clubs and a domestic sales department responsible for the operation and sales business in the Chinese market. A full set of products are introduced into Japan The equipment, technology and management mechanism. Produce and process export products, and rely on Japanese technology to continuously strengthen the development and market development of domestic products.
Mizuno has a wide range of products, covering almost all major sports. Product development adheres to extensive scientific research to ensure that sports are more comfortable and safe. At the same time, it firmly believes that the combination of science and technology and human sensibility can create perfect quality. While expanding the scope of products, it constantly adopts new technologies, develops new products, and strengthens the functionality of products to Meet the needs of today's market. Excellence in quality control is the foundation of Mizuno products.
Seventh place (Umbro) -- UK
UMBRO is an international famous brand Umbro with a history of 84 years. Umbro is a football garment manufacturer based in Britain. It was founded by the British Cambrian brothers in 1924. The brothers use their English names (Humphrey Brothers) The five English letters in Umbro were combined into the word Umbro, and then combined with the diamond double diamond pattern to become the registered trademark of Umbro today. In the growth process of Umbro, it has won the world cup with many green giants, including England, the world cup champion in 1966. The same year was also the most glorious historical moment of Umbro. At that time, 15 of the last 16 teams entered the last 16 The team wears Umbro jerseys. Umbro, which has a history of more than 70 years, has been developing steadily with the brand concept of focusing on football. At present, it has become a famous professional football clothing and equipment supplier in the world. It has everything related to football, so that athletes can give full play to their sports potential.
At present, the England national team, Everton of the Premier League, West Ham and Lyon of the French league are galloping on the field in Umbro uniforms.
In 2008, Nike, the world's largest manufacturer of sports shoes and clothing, announced that it agreed to acquire Umbro, a British football products manufacturer, for £ 285 million (about HK $4.5 billion).
Eighth place (back-to-back kappa) - Italy
Back to back kappa was not called kappa at first. Its predecessor was a small public house called m.c.t
The company, whose full name is "SOCIETA Anonima calzificio torinese", was founded in Turin in northwest Italy in 1916. It mainly produces socks and underwear. The company's original trademark was "Aquila", which later became the current "kappa".
In this way, m.c.t. has been working silently, and its achievements have not been outstanding. Until the late 1960s, an important turning point made it achieve unprecedented performance leap forward. At that time, the youth casual wear culture rose with a thunder, and the concept of gender clothing integration began to sprout, m.c.t