For a long time, foreign sports brands are familiar in China, and foreign sports stars are also well-known in China, but do you know? In fact, many sports brands are slowly rising in China. The following Xiaobian has sorted out some domestic sports brands in China. Have you heard of these?
1. Li Ning
Li Ning company was founded in 1990. After 20 years of exploration, it has gradually become an international leading sports brand company representing China. Li Ning company adopts multi brand business development strategy. In addition to its own core Li Ning brand (Li-Ning), it also has Lotto brand (Lotto), Aigle brand (Aigle) and heart brand (Z-DO). Li Ning's basketball shoes and running shoes are deeply loved by consumers.
2. Anta
Anta is a well-known brand sporting goods enterprise in China. It mainly designs, develops, manufactures and sells sports clothing, including sports shoes and clothing of 'Anta' brand. The company was established in 1994 and headquartered in Jinjiang City, Quanzhou. The chairman is Mr. Ding Shizhong. The spirit of Anta brand has transcended the boundaries of the country and culture, and integrated the 'sports spirit beyond self' into everyone's life. Anta plays an important role in the top 10 brands of sports shoes in China.
3. 361 degrees
３６１° The group is a comprehensive sporting goods company integrating brand, R & D, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure and other categories. The group was founded in 2003 and has become one of China's leading sports brand enterprises under the guidance of the spirit of striving to become a respected brand model in the world.
4. Special step
Tebu, founded in 2001, is a large fashion sporting goods enterprise. Special step adopted the differentiated marketing strategy, pioneered idol artists to speak for sporting goods, and achieved unprecedented success. Fashion, avant-garde, freedom and rebellion interpret the brand culture of 'Tebu'. High taste, high pursuit and strong innovation ability and vitality endow the core value of 'Tebu' brand. In 2011, it sponsored La Liga Villarreal team and became the first brand in China to sponsor La Liga.