Since its launch, wechat has successfully become a social communication software that the majority of mobile phone users rely on. Although QQ, which has accompanied many people through the growth process of more than ten years, is no longer used more frequently than wechat, QQ wechat belongs to Tencent family. No matter which is more popular, it is actually unimpeded for Tencent. Moreover, wechat and QQ have long occupied the first and second positions in the current ranking of social software. However, three social apps called wechat at the same time a few days ago, but the situation seems not optimistic. In fact, there are many apps that have challenged wechat for a long time. The editor of this article will take stock of the apps that have challenged wechat but disappeared. Let's have a look.
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MiTalk
Speaking of the groups most hated by wechat, die loyal rice noodles may be ranked. If you are an old user of MIUI, you should remember the name 'Mi chat' - wechat is still regarded by many rice noodles as a plagiarism of MI chat.
As the name suggests, MI chat is an instant messaging app under Xiaomi. It was born in 2010 and is even older than wechat born in 2011. There are many similarities between the functions of MI chat and the later wechat. For example, MI chat supports the symbolic functions of wechat such as sending voice information. Mi chat supports it earlier than wechat - voice information did not appear in wechat until wechat version 2.0. It can be seen that MI chat has a leading advantage over wechat in terms of functional foresight.
At the beginning of the birth of MI chat, it was also the time when MIUI became famous. With the functional design of various grounding gases and the adaptation of a variety of devices, MIUI has become the most popular third-party Android ROM in China. After Xiaomi launched its own mobile phone, the eternal competitiveness of cost performance has made MIUI enter thousands of households. Mi chat was promoted through MIUI, and once became a popular person on the mobile Internet; However, in the subsequent competition with wechat, MI chat became the loser of wechat.
Mi chat was promoted through MIUI, but it was not deeply integrated into MIUI
There are different opinions on why Mi chat failed to compete with wechat. Mi chat has indeed made some functions earlier than wechat, but its product positioning is relatively vague. Although it is promoted through MIUI, its importance does not seem to be deeply integrated with MIUI - Mi chat is not integrated into the system SMS of MIUI, but only launched app. You know, the user group of SMS is still large in 2010. The separation of MI chat and MIUI network SMS makes Mi chat lack a system level backing. Once the competition of MI chat app fails, it can only be defeated like a mountain.
Most importantly, Xiaomi does not have the accumulation of network resources like Tencent. When wechat launched the QQ friend import wechat function, MI chat was unable to parry. In addition, MI chat is a pioneer, so many rice noodles believe that wechat made a fortune by copying Mi chat and relying on monopoly. WeChat get out of hand after gaining competitive advantage through human resources, and launched a shake up, search for nearby people and even official account and small program.
Wechat 2.0 offered a killing move to import mobile phone address book and QQ friends, and Mi chat was unable to parry
Today, the name of MI chat has been more and more forgotten. Wechat is still at its peak and continues to attack cities and territories in more fields. How can we not teach the rice noodles to feel very sad.
Feixin
Although Mi chat has a large number of diehards, when it comes to wechat's biggest competitor, Feixin should get the most nominations. Feixin is an instant messaging product of China Mobile. It is the real overlord in the embryonic period of mobile Internet.
Feixin is older than wechat, and has become famous in the Saipan era
The biggest selling point of Feixin is the relevant resources brought by operators. For example, when Feixin gets through with SMS, you can send SMS to the mobile phone number of China Mobile in Feixin app, and the SMS sent through Feixin is free. At that time, when the traffic fee was high, SMS was still an important way for most people to exchange information. The selling point of free SMS undoubtedly made Feixin very competitive.
Feixin's most valuable point is naturally free mass messaging, and the later version even added the SMS dictionary
For another example, Feixin relies on the huge network resources of mobile users. For a long time, many colleges and universities will issue China Mobile's mobile phone cards when freshmen enter the school. Any notification messages will be sent in groups through the short horn, and Feixin is the Royal weapon for mass texting; During the Spring Festival, mass sending blessing messages is simply a tailored task for Feixin. For a time, Feixin has become an almost essential app for mobile users. It is hard to imagine that it will be defeated by wechat in a few years and never recover.
The ultimate failure of Feixin has something to do with the conservative operation strategy of China Mobile. Although Feixin plays an important role in the mobile user group, it has not further expanded its front and is indifferent to the growing user group of Telecom and Unicom. Especially in the 3G era, because the TD-SCDMA experience is not so satisfactory, many mobile users switch to telecom and China Unicom, which reduces the basic disk of Feixin.
Feixin is complacent in its own advantageous period. After the new era comes, it can only leave sadly
In the 4G stage of the mobile Internet, when the short message service plunged, the selling point of Feixin free short message became insignificant. In contrast, wechat has stronger functions and better experience. In terms of network accumulation, QQ is the backing, and Feixin will collapse in one blow.
After several years of silence, Feixin has made new moves recently. China Mobile launched 'hefeixin', focusing on the enterprise market. However, the enterprise market has not been a blank for a long time. With the combination of software and hardware, nailing has captured a lot of shares. Can Feixin revive again? This will be a very difficult road.
Sina Weibo
Rather than saying that sina Weibo is a competitor of wechat, it may be more accurate to call it a threat to all Tencent's communication and social services. Sina Weibo threatened not only the wechat business, but also Tencent's more basic QQ business and sns social field, which was regarded as the blue ocean at that time.
Sina Weibo and Mi chat were once a big trouble for wechat
I don't know if you still remember that Tencent once pushed such an sns social product - Tencent microblog. After Sina took the lead in launching microblog service, Tencent quickly followed up. Tencent microblog is the product of this situation. However, Tencent Weibo has always been difficult to shake the position of sina Weibo. In wechat 2.0, Tencent launched the 'microblog map sending assistant' function, bringing wechat into the front of competition with sina Weibo. However, even Tencent Weibo + wechat did not slow down the rise of sina Weibo at that time.
Wechat has joined the competition with sina Weibo. Pictures can be sent to Tencent Weibo in 2.0
By wechat 4.0, Tencent finally moved out a new weapon - circle of friends. Wechat 4.0 introduces the sns social mechanism of circle of friends, which is different from microblog service and is more oriented to acquaintances. The popularity of wechat circle of friends is beyond people's imagination. Tencent, which had been exhausted fighting with Sina in the field of SNS, suddenly found a new foothold. Today, Tencent Weibo has become a walking corpse, while the wechat circle of friends is still booming. Together with sina Weibo, it occupies a lot of fragmented time of Chinese people.
Wechat 4.0 launched a circle of friends, and Tencent was finally able to compete with Sina in the SNS field
Of course, Sina Weibo is not always waiting to die in the face of Tencent's offensive. Sina Weibo launched a chat service very early, which gave Tencent a sense of crisis, which had not yet gained a firm foothold in the sns social field at that time. The reason why Tencent poured a lot of resources into sns social networking must also be related to the IM service of sina Weibo. However, after the wechat circle of friends lifted the threat of sina Weibo, Tencent finally breathed a sigh of relief.
Sina Weibo's early IM service put pressure on Tencent
Sina Weibo launched an advanced version of IM service in 2016 and launched a special IM service page. The visual effect looks like a PC version of wechat. However, this has obviously been unable to shake Tencent's basic market. Sina Weibo's challenge to QQ and wechat has not achieved the most ideal effect; However, it is a good outcome to be able to carve up the market with wechat in the field of SNS.
Yixin
Feixin is not the only im app launched by the operator. If you pay attention to the industry news in recent years, you should also remember the name 'Yixin'. Yixin is an app jointly launched by China Telecom and NetEase. It was introduced to the market after Feixin's defeat, but many selling points are similar to Feixin. However, in the competition with wechat, Yixin did not set off any waves.
Easy letter is not only free of SMS, but also free of phone calls. It has no operator restrictions. It can be described as an enhanced version of Feixin
Similar to Feixin, Yixin also supports sending SMS for free, and has a free phone function. Toll free calls are made to other mobile phones by using Eason, which is realized by callback. If other mobile phones do not have Eason app installed, callback can make free calls; Not only that, Eason also has voice message function. After sending voice message to the mobile phone without Eason app, the other party will receive a call. Press the number according to the voice prompt to hear the message. Moreover, whether it is free SMS or free phone, there is no limited operator, and the practicability is better than Feixin.
The interface of Yixin is more gorgeous than wechat, and the functions such as circle of friends are also available. Unfortunately, it's late
Obviously, the functional design of Yixin also highlights the resource advantages of operators. Unfortunately, the nodes launched by Yixin are wrong, and these selling points are not attractive in the era of mobile Internet. When Yixin was launched, the time has come to 2013, the 3G era has come to an end, and the 4G era is coming. At this point in time, people no longer favor the traditional voice and SMS services, and the network traffic has been enough to support people's communication needs. When free SMS and voice lose their appeal, Yixin naturally no longer has the strength to compete positively with wechat.
Yixin came fiercely, but it didn't have any impact on the status of wechat in the end. In 2013, WeChat has entered the 5 version of maturity. The addition of official account and service number has made WeChat a APP instead of a single one. Wechat is not just a person fighting, but Yixin has no chance to take advantage of it; Although Yixin is still struggling to support today, it is obviously unlikely to become the mainstream of the market.
Intercourse
As a rival of Tencent, Alibaba's business does not seriously overlap with Tencent. But looking at the big cake of communication and social networking, Ali couldn't restrain his appetite. Competition between Tencent and Alibaba was very intense. WeChat joined the payment function, Alipay joined the chat function, and Ali also launched its instant messaging APP'interaction, trying to challenge WeChat's market position.
The interface and functions are similar to those of wechat
The mobile app was launched in 2013 and did not take the lead when it was introduced to the market. In order to gain competitive advantage, Ali poured a lot of money into the exchange