The hot topic of discussion this morning is the large-scale national activity of gathering five blessings on the eve of the Spring Festival this year. In fact, the activity was launched last night, and someone has gathered five blessings! Users who gather Wufu will share a cash red envelope of 500 million yuan on New Year's Eve, the same amount as last year.
The 2019 Spring Festival gathering of five blessings will start on January 25 (December 20) and last until February 4 (New Year's Eve). This year's Alipay event will retain the familiar games of AR, Sai Fu, forest watering, and the Chateau feeding chicks. Users who gather Wufu will share a cash red envelope of 500 million yuan on New Year's Eve, the same amount as last year.
This year, the theme of Alipay's "five lucky activities" is "five lucky four seas over the year of blessing". The latest version of Alipay is opened, and it is collected by sweeping or AR scanning.
On the afternoon of January 21st, Alipay held the world premiere and press conference of Alipay's new spring film at the contemporary MoMA Broadway studios in Beijing. It premiered the "Seven Mile land" of Alipay New Year's Spring Festival, a film about Fu. After the movie, Alipay product manager Kuan Wah came to the stage to introduce the 2019 Alipay campaign.
According to the content released at the scene, Alipay set up the five blessing activities to become everyone's "small confirmation", because the Spring Festival in the three consecutive years is 1 hundred million of the five FU users, 70 million of the middle and old aged users who collected five happiness last spring, and more than 2000 overseas city were being swept by Alipay. Therefore, Alipay's activities will continue.
At the scene, Guan Hua also announced the 2019 Alipay set of five FU activities. Starting from January 25, we will start sweeping five blessings. This year, we will retain the main playing method of "ar sweeping blessings, forest watering and feeding chickens in the manor", which is familiar to the public. This year, we will add a new way to answer the question of "getting blessings", and the topic will focus on safety education.
Users who gather Wufu will work hard on New Year's Eve, with a total of 500 million cash red envelopes, the same amount as last year. At the same time, on this basis, users also have the opportunity to get a small amount of good luck eggs, such as watching trees with ant forest, watching European football matches, helping flowers all year round, etc.
Guan Hua has released a set of data on Alipay and Wu Fu activities: the three consecutive Spring Festival is in the 1 hundred million place. Last Spring Festival, 70 million middle-aged and elderly users gathered Wufu; More than 2000 overseas city are being swept by Alipay.
Guanhua further elaborated the meaning of blessing, which is prayer and hope; Happiness is Corning and a sense of security. Answering questions is one of the ways to get a blessing card; Happiness is our own culture. Five blessings represent hope, safety, good luck, tradition and reunion.
In addition, overseas and regional, Alipay announced that this year's Spring Festival, Hongkong electronic wallet can also "sweep Fu".