Speaking of the most popular make-up at the end of 2018, of course, the number of make-up produced by the Imperial Palace is in fact. In December 11, 2018, the Imperial Palace Taobao launched a series of the Imperial Palace make-up, including 12 products, such as lipstick, blush, high gloss eye shadow and so on. The color and design inspiration of the makeup of the Forbidden City come from the treasures of the Forbidden City Museum. Therefore, once launched, it has been really supported by the majority of consumers, but at the same time, an online sales channel called 'Palace Museum Cultural Creation' has also launched the Palace Museum Series lipstick, which makes consumers very confused. What is the difference between 'Palace Museum Taobao' and 'Palace Museum Cultural Creation'? The small editor of this article will tell you the difference between the two and what are the makeup produced by the Forbidden City in December.
'taobao of the Forbidden City 'and' cultural creation of the Forbidden City ': what are the makeup of the Forbidden City in December
On December 10, the official announcement of Taobao microblog in the Forbidden City said: 'see you tomorrow for makeup in the Forbidden City'. In December 11th, the Imperial Palace Taobao launched its own make-up camp on schedule, including eye shadow, blush and lipstick.
Taobao of the Forbidden City has two 'makeup families' with different outer packaging, one is the' Forbidden City crane series' and the other is the 'Forbidden City mother of Pearl series'. The outer package of the former is painted with golden plum blossoms and cranes on a black background, and the tail of the inner tube is decorated with transparent auspicious clouds; The outer tube of the latter is painted with flowers and birds, alternating with black and silver, and the tail of the inner tube is also decorated with transparent auspicious clouds.
On December 9, the online sales of the 'Palace Museum of cultural innovation' released the 'palace lipstick, really, really coming'. Six colors are introduced in the article: tourmaline, bean paste red, rose purple, color changing Mermaid Ji, maple leaf red and langyao red. The six color lipstick is priced at 199 yuan per piece. The outer packaging of these six lipsticks draws elements from the empress's clothes and embroidery.
The collision between the two lipstick sets off a discussion in the Jianghu that "they are all from the Forbidden City, but who is legitimate and who is Concubine".
What's the difference between 'Taobao in the Forbidden City' and 'cultural creation in the Forbidden City'?
On Taobao, their names are 'cultural and creative flagship store of the Forbidden City Museum' and 'forbidden city Taobao: gifts from the Forbidden City'. The head of the former is an artistic design font with the word 'Palace', and the head of the latter is a cartoon image of the emperor. The opening time of the store is also different. Taobao of the Forbidden City has been settled since 2008, while cultural creation of the Forbidden City is in 2016.
On Taobao, the business certification qualification of 'forbidden city Taobao' is displayed as: Beijing Shangchao creative souvenir development Co., Ltd. Therefore, 'Taobao' is a child of the Forbidden City. It belongs to the Forbidden City Cultural Service Center of the Forbidden City Museum and is authorized to develop cultural and creative products.
'cultural and creative flagship store of the Palace Museum' is relatively simple. From the business license of tmall.com, it belongs to the palace publishing house, which is a public institution directly under the State Council.
The Palace Museum Cultural Creation and the Palace Museum Taobao can not distinguish between the legitimate and common people. After all, there is either the 'Beijing Palace Museum Cultural Service Center' or the Palace Museum publishing house.