We often hear about outlets shopping center in the purchasing agency or on the Internet. What does this outlets mean? What are the differences and connections between outlets and brand counters? Let's take a look!
Outlets is a Chinese transliteration of English outlets. Its original English meaning is export, outlet and export. In retail business, it specifically refers to the shopping center composed of stores selling famous brand off-season, Off-Shelf and broken code goods. Therefore, it is also called brand direct sales shopping center.
Outlets was first born in the United States and has a history of nearly 100 years. Outlets was originally a factory direct sales store specializing in handling factory tail goods. Later, it gradually gathered, gradually formed a large outlets shopping center similar to shopping mall, and gradually developed into an independent retail format.
Outlets itself is a business model and does not distinguish between Chinese companies and foreign companies.
What is the difference between Olay and counter
The counter models will be transferred to OLE for sale after the season. In fact, most of their styles do not overlap. The advantage of the counter is trendy, showing the latest and arrogant design and quality of the brand.
Ole pursues' cost performance ', which is suitable for people who like this brand and are shy. They are also genuine and much cheaper than the counter,
Counter payment: it refers to the goods in the regular price store, which is synchronized with the official website. It is also the counter payment released on the show every year. The price positioning is on the high side, but the quality, materials and sense of design will certainly be slightly better than Aolai store. There are dust bags, and the model is generally five digits.
Outlets store: commonly known as factory store, 90% of the styles are different from the counter models, but 10% are the same. The remaining goods from the counter models in the previous quarter were transferred to outlets for sale. The characteristic of the factory store is that the model starts with the letter F followed by five digits.