What brand is supreme? Interpretation of supreme brand culture
4hw.com.cn: this year, the brand supreme is popular all over the country. You may not have used it, but you must have seen the logo supreme, ranging from mobile phone cases to car stickers. What brand is supreme? Let's have a look.
What country is supreme
American brand
Supreme was born in Manhattan, New York in the fall of 1994 and founded by James jebbia. The original intention of supreme is supreme and supreme. Supreme is an American street clothing brand that combines skateboarding, hip-hop and other cultures and mainly focuses on skateboarding.
There are many close partners with supreme all year round, and each partner is a leader in the trend culture. For example, the branch that cooperated with neighborood of Shinsuke Takizawa a few years ago caused a sensation in the whole trend cultural circle. It is a close partner with Nike, and its products are selling well every time. The cross-border cooperation with Colette also creates an extraordinary topic effect. There are many more.
The products of supreme box can be said to be one of the best-selling categories for many years, no matter how much they are produced. The box logo, the trademark of supreme, is the most popular one with red background and white background.
Is supreme a trendy card:
It's the tide card of the United States.
Supreme is one of the most topical brands. In addition to the co branded products that are set every quarter, supreme's products often design products based on social headlines or political satire.
James jebbia's supreme products take the newly emerging skateboarding in New York as the main axis. The store has attracted many famous skateboarders and street artists in the city, who often gather at the supreme store. Gradually, supreme has become a street trend brand representing New York street culture, especially skateboarding culture.
Subsequently, supreme's influence gradually pushed outward and was brought into London by the British trend group GIMME5. In Japan, it was successfully promoted by Hiroshi Fujiwara and other people to enter the Japanese market, and was highly praised by kubozuka Yousuke, Japan's popular idol. Since then, supreme has become famous in Asia. Become a famous street brand & ndash; Supreme。
In the eyes of many 'trendsetters' in China, the reason why supreme is a loser is that it is limited and expensive. Secondly, there are no direct stores in China, so it is hard to buy.
When you come and go, you wear a T-shirt with the supreme red box logo printed on your chest, and you have a faint sense of local tyranny of Hermes and donkey double buff.
But for supreme itself, it has good reasons not to open stores in China. If a trend brand is separated from its cultural soil, it will not catch fire or even live.