Double 11 and double 12 which offer is greater than double 11 and double 12
4hw.com.cn: the double 11 in 2018 has just passed. Many children are frantically chopping their hands on it. Some friends think the double 12 discount is greater. They want to wait until double 12. Which discount is greater, double 11 or double 12? Let's have a look.
Double 11 and double 12, whose discount is greater?
No matter how the promotion means are, 'chopping hands' is most concerned about whether the promotion price of' double 12 'is cheaper than' double 11 '? Xiaobian selected two sweaters in his Taobao shopping cart for comparison.
At present, the 'double 12' promotion price of these two sweaters is the same as that of 'double 11', with a total of 1406 yuan. However, on the same day of 'double 11', after using the full coupon reduction, you can get a discount of 150 yuan, equivalent to 8.9% off the promotion price; The store's' double 12 'full coupon reduction, after the world order on the 12th, can only offer another 80 yuan, equivalent to a 9.4% discount.
Subsequently, Xiaobian inquired about pajamas, shoes, nuts, snacks and other commodities. The promotion price of 'double 12' is mostly the same as that of 'double 11'. However, the final transaction price may be flat or slightly higher, because the discount of shopping coupons or full reduction coupons is not as big as that of 'double 11'.
'year round promotion or & lsquo; Double 11 & rsquo; The sales promotion is the largest, but compared with the usual price, & lsquo; Double 12 & rsquo; Shopping is absolutely cost-effective. " A customer service of a women's tmall flagship store told reporters that the lowest price of shopping at the end of the year appeared in "double 11". After that, whether it was "double 12", new year's day or before the Spring Festival, the strength and scale of commodity discounts were not as big as "double 11".
Why can't double 12 compare with double 11?
The buyer is weak. After double 11, he bought everything he should buy. There is another big promotion only one month apart. The buyer is slightly numb. It is said that someone has received the goods he bought on double 11?
Sellers are weak. Maybe some sellers have not relieved the pressure brought by the sales peak of double 11. In addition, double 12 also limits the seller's commodity price. For details, you can find the requirements for participating in double 11 and double 12 activities and compare them.
In the macro aspect, the double 12 feels more like a big play directed and performed by Taobao. As a consumer, Taobao left me the deepest impression, that is, Taobao spent 36 million on a full combination of two-color balls for its wireless terminal, and used mobile phone AP to draw people and give them a note
Then it's to pretend that you can send red envelopes for shopping, and there's nothing else. As for which Seller is much cheaper, there is really no particularly clear concept.
What's the difference between double 12 and Taobao double 11
Double eleven is an important play of Alibaba. It is aimed at tmall. It is very helpful to tmall businesses, especially the original offline brands, but it damages the interests of small and medium-sized businesses on Taobao.
The double 12 is aimed at Taobao merchants. Its role is to appease Taobao small merchants' dissatisfaction with the double 11 closure, and then improve their performance and attention.
From the trend rhythm of last year, it is the peak season of online retail from after November 11 to before the Spring Festival. Double 11 is selected in the middle gap between national day and Christmas. Coupled with double 12, several nodes are equivalent to setting up several electric poles to pull up the sales curve of the whole second half of the year.