Doing business is a profound knowledge. First of all, we should first understand the psychology of customers, second, we should have advanced ideas and more knowledge. Today, let's talk about how to find out the psychology of customers.
Slow down your steps with music
An American market researcher once made such an interesting experiment in a supermarket: how does concert affect customers' purchase psychology?
The experimental results show that customers often cooperate with music. When the music rhythm accelerates to 108 beats per minute, the frequency of customers entering and leaving the store also accelerates. At this time, the average daily turnover of the supermarket is 12000 US dollars; When the music rhythm drops to 60 beats per minute, the time for customers to buy goods in front of the shelf will be extended accordingly. The average daily turnover of the supermarket increases to US $16740, an increase of 39.5%.
The owner of a supermarket in the United States accidentally saw the experiment of a market researcher in a business magazine. Shrewd, he soon realized the value of this research. He spared no expense in inviting a talented student from the Music Department of a university to act as a musician in the supermarket, specially selecting slow beat music to play in the supermarket.
The turnover of the supermarket has indeed increased significantly. Since the implementation of this strategy, the annual turnover of the supermarket has increased by more than 20%. The boss who has made a lot of money is secretly proud of his wise decision.
There is a kind of wisdom called great wisdom is foolish
There is a businessman in the United States who runs a quarry and makes money by frying rock mountains and selling stones. It is said that his annual profit is as high as millions of dollars. Strangely, the businessman turned his profits into investment little by little. He bought a large area of land around the quarry year by year, but it has been idle.
On the surface, it seems that this investment is a foolish act of idling and wasting money. Many people find it difficult to understand this. Even his son doesn't understand what his father wants to do. After repeated questioning by his friends and son, he broke the secret. It turned out that the purpose of his purchase of these lands was only to cut off the idea of real estate developers building houses around the quarry. Because once the building is built, many residents will live in. Once the residents unite to complain that the blasting of the quarry disturbs the residents, the quarry is likely to be ordered to prohibit mining, and the owner's wealth will naturally be cut off.
Because of this, he did not hesitate to spend a lot of money and never suffer from it. As long as the quarry can continue to operate, it will naturally bring him rolling financial resources. The quarry owner naturally does not have to worry about his investment.
The quarry owner may not understand psychology, but his vision is really beyond the reach of ordinary people - he foresaw the psychology of real estate developers and owners early and didn't give a meeting to mobile phones, so as to ensure his independence with a winning attitude in this' war without smoke ', but he is not alone because he has a steady stream of wealth rolling into his pocket.