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What is the pre-sale sales volume of 2018 double 11? Sales forecast of 2018 double 11

What is the pre-sale sales volume of 2018 double 11? Sales forecast of 2018 double 11

4hw.com.cn: during the warm-up period of 2018 double 11, the first thing is the pre-sale method. Now everyone is speculating about how much the transaction volume will reach this year. Maybe we can see some clues from the current pre-sale results. What is the pre-sale sales volume of that double 11? Many businesses and brands have made amazing achievements in the past ten days. Let's learn about the pre-sale sales of 2018 double 11.

1. Consumer electronics:

Pre sale transactions of apple, Huawei and Haier have exceeded 100 million

On November 1, tmall's double 11 pre-sale opened for the first hour. The overall turnover of tmall's consumer electronics industry increased by nearly 6 times year-on-year, achieving a good start and continuously ranking the first platform in the sales of mobile appliances.

Among them, the turnover of tmall mobile phone increased by 15 times year-on-year, the turnover of digital 3C increased by nearly 10 times year-on-year, and the turnover of power grid increased by nearly 4 times year-on-year.

In the mobile phone digital category, on November 1, Xiaomi's annual flagship new machine mix3 sold out immediately, followed by magic 2, the flagship new machine of glory year, which sold out in 5 minutes, and vivo Z3 was not willing to be outdone. Nearly 10000 units were sold in 10 minutes.

In the category of household appliances, oaks, Midea and Little Swan broke tens of millions within one minute of opening on November 1. Haier sold more than 16000 10kg drum washing machines in two days, with a cumulative pre-sale of more than 20000 Dyson hair dryers and more than 50000 vacuum cleaners.

As of November 2, 10 brands such as apple, Huawei, Haier, Xiaomi, Midea, Siemens, Gree, Dyson and kovos have ranked among the "RMB 1.1 billion club" of tmall. Among them, iphonex, iphonexs, Max, Huawei mate20pro, Apple iPad 128G, Apple iPad 32g and other single products have exceeded 100 million.

2. Beauty care:

Lancome Olay, Estee Lauder and other eight brands exceeded 100 million

According to tmall, up to now, only the beauty care industry, and the overall pre-sale transaction has doubled.

Among them, Lancome, Olay, Estee Lauder, skii, L'Oreal, snowflake show, Arden and P & G have broken the 100 million yuan mark only for pre-sale transactions.

The national brand perfect diary and British Museum's joint eye shadow sell on average every 11.5 seconds. Last year, 100000 small white bottles of homefacialpro, the dark horse brand of tmall double 11, have been sold out.

All kinds of big brands also performed well. Olay light sense small white bottle 50ml 140000 bottles will be sold out in 4 days; Givenchy sold nearly 20000 lambskin in less than 5 days in advance; Mac sold more than 500000 bullet lipsticks.

Philips electric dental rinse pre-sale sold 50000 electric dental rinse; Crest thermal toothpaste is scheduled to be sold for 6000 sets in one minute and more than 80000 sets in 10 days; Lancome sells 10000 pieces per minute.

This year's tmall double 11 was attended by 180000 brands from around the world and 200000 brand stores in offline cities.

3. Clothing: down jacket pre-sale sales increased by 90%

In the pre-sale stage, consumption has shown a trend of explosive growth.

New balance's 565 new shoes have sold more than 60000 pairs in advance; Cat man's lovers' Autumn Pants Set also sold 50000 sets; It hasn't snowed in most places, but 80000 pairs of snow boots have been sold, and the sales of down jackets have increased by 90%.

Luxury or light luxury brands have also seen significant growth. Fur such as' Northeast lady standard ', this year's pre-sale doubled year-on-year;

Royal luxury brand Burberry has prepared a global limited edition logo decorative wool scarf, which has been sold out on the first day of double 11 pre-sale; Versace, an Italian luxury brand, launched a limited edition iconic tiger head sweater on tmall double 11. The sweater with a unit price of 1000 yuan goes online for 10 seconds, and the predetermined number of people can form a football team.

High end underwear brands such as lapera and Aubade also grew rapidly this year. Among them, lapera's official flagship store increased by 23% year-on-year.

Last year, more than 40 clothing brands were promoted to the '100 million yuan club' in tmall double 11. Industry insiders predict that this figure will rise sharply this year.

4. Food and beverage: double the growth of high-end food

Still in the pre-sale period, many brands have made full efforts and intend to seize the leading position in the 'warm-up Competition'.

KFC is one of the big winners. The pre-sale of classic popular finger sucking original chicken has sold nearly 1 million yuan in tmall. In 1919, just after Ali's strategic investment of 2 billion yuan, the pre-sale of tmall's official flagship store increased by 1000% year-on-year, rising rapidly as a dark horse.

In addition, Pu'er tea, imported chocolate and cakes with short shelf life have also become the new favorites of the chopping party, and have also led the growth of the food industry with a doubling growth rate.

The pre-sale performance of three squirrels and Baicao flavor, the most famous Dayi and snack industry giant among National Liquor Maotai, KFC and Pu'er tea, is eye-catching. During the pre-sale period, they have been among the 'ten million yuan club'.

On the first day of pre-sale, one leaf of Dayi tea with a price of 8000 yuan / liter was robbed in a second, and Pu'er with a value of 24 million was robbed in a second.

The net red pastries with short shelf life doubled year-on-year, and a number of new net red or short guarantee commodities such as Van Gogh planet Jiuwei crisp and Dali short guarantee quality pastries emerged.

High customer single trend category chocolate also achieved strong growth. Ferrero's pre-sale period has completed the sales of tmall's double 11 last year; Hershey increased by more than 90% year-on-year; Swiss lotus increased by 94.5% year-on-year.

5. Automobile: nearly 80000 complete vehicles have been sold

90 Land Rover Aurora with a buy it now price of 265900 yuan were sold out, and the merchant urgently allocated inventory; Buick sells 7000 cars a week, of which more than 1000 villagers place orders to buy cars through village sophomores; High end brand Lincoln ordered more than 600 new cars in five days, and the number of store fans increased rapidly by more than 300000. On the occasion of the opening of tmall's double 11 commercial Olympic Games, major automobile brands are constantly making new records in the warm-up period.

This year is the tenth tmall double 11. Tmall's car is at full power.

According to tmall's data, during the pre-sale of tmall's double 11 this year, tmall has booked nearly 80000 new cars, equivalent to the sales volume of 30 4S stores in a year.

Buick, SAIC Volkswagen and Lincoln ranked among the top three in the pre-sale list, followed by GAC Honda, Ford, BYD and GAC new energy.

In addition to traditional fuel vehicles, emerging new energy vehicles are also favored by consumers.

It can be seen from its transaction users that 43% of the first, second and third tier cities have purchased, of which 64.14% of the users have had a car before.

6. Flying pig: five star hotel and business class become the most popular baby

Five minutes after the start of double 11 pre-sale, the Seven Star train tour of Kyushu, Japan, which was exclusively covered by flying pig, in which the most expensive suite product of 80000 yuan was robbed. In half a day, 16 pieces of this product with a minimum shipping space of 60000 yuan have been sold, which can be seen from the quality improvement and upgrading of users' travel consumption.

At the venue of flying pig Hotel, the total pre-sale of five-star hotels such as Marriott, Hilton, Hyatt and intercontinental has reached 350000 nights.

Ticket business class goods have become a pastry, with a total of 7500 sold.

Hong Kong has attracted the attention of more than 200000 consumers, and the sales of popular lines in Laos have quadrupled compared with last year. Visa hoarding has become a trend. 16000 visas have been hoarded in Japan, the Philippines and Thailand, the most popular top destinations. More than 14000 Hotel + ticket packages of Chimelong group have been sold, and more than 20000 annual cards of Fangte paradise have been sold.

Global travel brands have launched a number of exclusive products on tmall double 11. Marriott International Hotel Group, which established a joint venture with Alibaba last year, has reflected the magical 'chemical reaction' between Alibaba's rich consumption data and Internet technology and Marriott's professional hotel management ability.

This year's double 11, Marriott has customized hundreds of products for Alibaba consumers, including a 2-night product package of national Marriott hotels from 800 yuan, New Year party tickets, JW special trip Limited package of 58888 yuan, etc.

7. Ali health: popular online models and cross-border customized models

Among the traditional tonics, wanghong is the most popular. During the pre-sale period, 13000 cans of Changbai mountain honey had been sold in the shop of food celebrity 'liziqi';

Among health care products, collagen products with whitening and moisturizing effects had increased by 330% year-on-year as of October 30; Tomson Beijian's collagen powder gift box, containing Cai Xukun's customized gifts, is popular with the 'aikun' family. As of November 3, 22000 boxes have been reserved.

In addition, innovative cross-border new products have won the love of young people: Durex x eclipse's jumping sugar and ultra-thin condom gift box have created a 'heartbeat curve, not just the adventure of love and taste buds', and more than 8000 boxes have been pre sold; The same uncle x Omron low-frequency massage instrument, with dredging the meridians as the selling point, has sold more than 9000 sets.

The sales of sports slimming and beautifying products have shown good results. More than 5000 pieces of 84 oil and fat reducing alliorlistat capsules were pre sold. The pre-sale of schiffmovefree aminosugar vitamin, muscle technology nitrogen whey protein powder, muscle technology protein strengthening muscle powder and metamucil Midas dietary fiber powder exceeded the same period last year.

After reading this report card of the double 11 pre-sale activity, you must be surprised! Such high sales really make people look forward to the sales on the day of double 11. If you still have goods to buy and don't have time to visit, go ahead and have a look!