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What happened to the storm of profiteering in Moutai, Guizhou? A bottle of wine is more profitable t

What is the storm of profiteering in Maotai, Guizhou? The news that the price of Sorghum in Moutai, Guizhou Province has been low for a long time has been on the cusp of the storm recently. On August 28, it was reported that in 2018, the ex factory price of a bottle of Maotai was 969 yuan, which suppressed the price of farmers' sorghum for seven years, and the price of sorghum brewed by one jin of Maotai liquor was 3.6 yuan. The income of 10 mu Organic Sorghum land also earned less than one bottle of Maotai money.

Later, it was reported that Maotai's purchase of Organic Sorghum was much higher than the market price. In 2017, the market price of Sorghum in Northeast China was 3 yuan / kg, the market price of common sorghum was 5.4 yuan / kg, and the purchase and protection price of Maotai for farmers in Organic Sorghum base was 7.2 yuan / kg. In 2018, the purchase price of Organic Sorghum in Maotai increased by 1 yuan per kilogram to 8.2 yuan.

On December 28, 2017, Guizhou Moutai announced an average price increase of 18% since 2018. The ex factory price of Feitian Moutai was increased from 819 yuan / bottle to 969 yuan / bottle, and the terminal price was also increased from 1299 yuan to 1499 yuan / bottle.

Since 2008, the gross profit margin of Guizhou Moutai has been maintained at more than 90%. Not only that, stimulated by the news of Moutai's price rise, at the beginning of 2018, the stock price of Guizhou Moutai reached a record high, approaching the 800 yuan pass, and the market value once exceeded the trillion yuan pass. In 2017, Guizhou Moutai achieved sales revenue of 76.4 billion yuan, an increase of 50.5% year on year. In 2018, Maotai Group set a goal to achieve tax revenue of 90 billion yuan, an increase of more than 18% year on year.

On January 29, Guizhou Moutai stock price fell 5.26% to 736.32 yuan, with a total market value of 924.964 billion yuan. The reporter called the strategic management department of Moutai, Guizhou, and no one answered.

The average monthly income of a farmer who only grows sorghum is 741.6 yuan

Recently, a farmer who grows Maotai liquor to supply sorghum in Renhuai area of Guizhou Province wrote a letter to yuan Renguo and Li Baofang of Maotai, in which he calculated the following account, several websites quoted the article consumption daily exposure

The input of planting sorghum is increasing year by year. From planting to harvest, a mu of sorghum needs at least 12 labors. According to 120 yuan per person per day, the labor cost is 1440 yuan per mu. It costs about 300 yuan to buy organic fertilizer and biological preparation per mu. The yield of Sorghum in the village is 250kg per mu, and the output value is about 1800 yuan per mu according to the current purchase price. After deducting the cost of the first two items, farmers only earn 60 yuan a year from one mu of sorghum.

Even if he is such a "big planter", 10 mu of land, only 600 yuan of planting income a year. In the letter, the farmer jokingly said: 'if the weather is not good, insects or anything, he will really' paste two pieces of cucumber upside down '

Compared with the increasing input of planting sorghum and the price of Maotai liquor, the purchase price of 7.2 yuan per kilogram of sorghum is still the price in 2011, that is to say, seven years later, the purchase price has not changed.

For a long time, Maotai has purchased Organic Sorghum at preferential terms higher than the average market price, and more than 100000 farmers have become direct beneficiaries, people.com said. More than 100000 farmers in Renhuai City, Xishui County, Jinsha County and Bozhou District of Zunyi only grow organic sorghum, with an average household income of 8900 yuan. According to China Economic Net, if a farmer only grows sorghum, his monthly income is only 741.6 yuan.

Maotai raised the price by 1499 yuan. It's still hard to buy a bottle of terminal price

According to the reporter, Moutai just announced the price increase on December 28, 2017. According to the announcement, the price of Moutai liquor in Guizhou has been raised appropriately since 2018, with an average increase of about 18%. This price adjustment will have a certain impact on the company's business performance in 2018. In recent five years, Moutai has officially increased the ex factory price of Feitian Moutai.

According to the announcement, the ex factory price of a 53 degree 500ml Feitian Moutai bottle will rise from 819 yuan / bottle to 969 yuan / bottle. After the price of Feitian Moutai is raised, the terminal guidance price, the so-called red line of retail price, is bound to rise. Before that, the red line of Maotai's retail price was 1299 yuan / bottle.

In the evening of January 8, 2018, the retail guide price of Feitian Moutai terminal came to the surface. Feitian Moutai requires dealers everywhere to strictly implement the price of 53 degree 500ml Feitian Moutai liquor not more than 1499 yuan / bottle.

Before the factory price of Maotai was raised, the upper limit of the terminal price of 1299 yuan for 53 ° 500ml Maotai liquor had been broken. Although Maotai has repeatedly suppressed the dealers' behavior of raising prices and hoarding goods, it has little effect. Due to the serious shortage of goods in the market, consumers often can buy more than 1500 yuan, while Maotai liquor is fried to 1800 yuan at the highest price.

Therefore, it is not easy for consumers to buy Maotai for 1499 yuan. According to the report, the official retail price of 1499 yuan suggested by Maotai is almost "nothing". Even for wholesale, the cost is more than 1600 yuan, and the retail price of some catering channels is as high as 2998 yuan. Some people in the industry said that Maotai's price is rising rapidly and directly, which can not be helped by hot money speculation.