Network anchor's way of making money is relatively simple. The first is the basic income. Generally speaking, they will be given a certain base salary, and then they will see the effect of sending flowers among the netizens. Network anchors rely on these virtual gifts to realize their 'sales revenue'. If they perform better, they will generally have more than ten thousand income.
It's very easy to register a webcast account, fill in the information according to the system prompts, then verify the mobile phone, then upload the ID card photos for real name authentication, and finally complete the bank card authentication. After these certifications are submitted for audit, generally as long as they are over 18 years old, they can pass the audit. After the approval, it can start broadcasting, but in the early stage, it is similar to the nature of "playing with tickets". When the attention level reaches a certain amount, it can apply to sign a contract with the platform.
'network anchors are mainly divided into online and offline. Offline is provided by the platform and needs to go to work on time; online needs to have its own live broadcast site and equipment, only has an agreement with the platform. No matter online or offline, there is no clear recruitment standard. As long as you are willing to do it, you can basically do it. According to people in the industry, to be an anchor, you need to be talented and dare to show off. You don't have too many requirements for height, age and appearance.
A few square meters of compartment, a small bed full of various accessories, and a computer with microphone and camera are the standard working environment for female anchor. They rely on their mouth and coquetry skills to win fans' gifts. Their performances are mainly singing. They perform dancing, talk show and imitation between singing. They also perform live performances such as making phone calls, drinking water and makeup.
Through interaction with fans and tourists, viewers who love the personal charm of the anchor will give gifts. A pair of crystal shoes'6.66 yuan, a bottle of perfume'5 yuan, a necklace'10 yuan, a sports car'50 yuan &hellip, and … these virtual gifts are all fans bought on the live platform, they are the main source of income for the network female anchors.
In order to manage and recruit anchor, there are many anchor associations under the live broadcast platform, and they sign agreements with anchor. According to the agreement, 50% of the daily income of each studio should be given to the live broadcasting platform, and the remaining 50% should be shared by the company and the anchor. In addition, the company will give some awards to the excellent anchor.
It is understood that good image, easy personality, singing or dancing ability are the decisive factors for network anchor to gather popularity. Most of the anchor's monthly income is in the thousand yuan level, the highest monthly income is more than 20000 yuan, and some popular anchor's annual income can reach one million yuan.
An article published on the website of bimonthly foreign policy of the United States reported the phenomenon behind the popularity of Chinese online female anchorperson. The article said that online female anchorperson are making tens of thousands of cash, and men are buying virtual Ferrari, flowers and even noble fame just to impress them. This "hormonal economy" will continue to rise, because young Chinese men are looking for exactly what they may not get in real life: the favor of young beauties, social recognition and self-confidence.
For some young Chinese, it's like living in a dream: earning $300000 for two years, working 10 hours a week, winning thousands of fans and staying at home, the article said. It may sound like a bizarre promise in a scam email, but a group of young Chinese women seem to have done it, at least for now, thanks to China's growing 'hormonal economy'.
This term, together with 'hormone industry', is the symbol of a new term commonly used in China's domestic media recently. The article says that the hormone industry covers quite a number of businesses catering to young Chinese men - including social networking sites, Japanese animation and games, e-books and Videos - and usually involves some sexual elements, whether obvious or hidden. There are nearly 40 to 50 million single men in China, and the sex ratio in the young population is seriously unbalanced. As a result, many young men who are frustrated in sex will spend their hard-earned RMB in the virtual world through the impulse of hormone control. According to Singapore's Asia News Channel, the number of single Chinese men may reach 30 million by 2020. Many young men who are sexually frustrated spend their hard-earned RMB on virtual worlds. In the next five years, China's webcast industry is expected to grow at an annual rate of 80%.
Wang Jingyi, an analyst at iResearch mutual entertainment, said that the 2015 Research Report showed that 68% of the users of the live game platform were between 19 and 35 years old, with a male to female ratio of 4:1. She predicted that in 2016, the number of users who watch the live broadcast platform once a month may be about 100 million.
Asahi Shimbun reported that most of the fans of Chinese network anchors are ordinary young people, middle-aged men and Internet addicted otaku. However, those who give expensive gifts are the rich or the second generation of officials. There are many "rich idle people" in China.
Begeta is a gold digger in the stock market. He has plenty of cash and claims to be in the hundreds of millions. He has spent more than 2 million on a live platform, of which 800000 is spent on an anchor. 'not everyone brushes presents just because they want to have something to do with the anchor. Those people are vulgar. 'said begita.
A 24-year-old man, who works as a designer in an advertising agency, said that he would watch the network anchor's program every day, saying 'I don't have a girlfriend. It's entertainment. Giving presents is an affirmation of the anchor. He earns eight or nine thousand yuan a month, nearly 10% of which is used to send gifts to the anchor.
In addition, the development of technology and social needs also boost the development of the network live broadcast industry. Unlike a decade ago or earlier, faster Internet speeds make it easier to play online, allowing ordinary people to become network hosts or watch programs. Video websites have also changed from simple 2.0 of video upload and online on demand to depth 2.0 of online video live show and communication during live broadcast.
Zhou Baohua, a professor of Journalism at Fudan University, said: 'online video websites cater to the needs of society. People are busy and under pressure. What do they need to make them feel warm and safe. What Chinese young men seek online is exactly what they may not get in real life: the favor of young beauty, social recognition and self-confidence. '
The grey zone 'edge ball' constantly
If you want to be a popular female network anchor, you can't always chat and sing. In addition to pleasing the audience from time to time, you should also have some 'new skills'. In recent years, with the deepening of online games and live reality shows, domestic video live broadcasting platforms have risen rapidly, and live broadcasting platforms such as skydove interactive, YY, Betta, battle flag, panda TV, Huajiao, Qubo, Yingke and KK have been set up one after another. The market is booming. If you want to gain a firm foothold, you'll find it a "powder sucking tool" for individual live broadcast platforms. In order to raise attention and increase the number of hits, some network anchors are desperate to make a lot of exciting and extraordinary moves. It is common that the female anchors in the live broadcasting room are 'careless' in the video, deliberately wearing exposed clothes, or changing clothes or taking a bath in the middle of the way, and playing' edge ball 'again and again. Some time ago, anchor Guo Mini's "strip door" incident had a bad impact.
According to the current access standards, anyone can be a network anchor, but it's not easy to become a real 'Internet celebrity'. Those with a high face value often find that there are countless people with a higher face value; those with talent and intelligence will find it hard to stand out because there are too many "Xueba". As a result, hype has become the most basic means for network anchors to reach a higher level and obtain more attention and resources. However, with too many people engaged in hype, uniqueness and scarcity are increasingly tested. The unprecedented competitive pressure has given birth to the network anchor's way of hype and constantly bring forth new ideas.
The "six figure monthly" reward & hellip; & hellip; kaleidoscope like live broadcast on the Internet makes the anchors both fame and wealth, attracting people's admiration. At the same time, some of the anchor in order to 'stand out' and unscrupulous. According to reports, an online male anchor named "play Youxi" broke into a school in Nanjing and harassed girls in a live broadcast. What's more bizarre is that after the behavior of the network male anchor was stopped by the school security, his fans did not condemn the anchor, but abused teachers and students & hellip; & hellip;
Some network anchors, at the request of their fans, take off what they shouldn't take off, reveal what they shouldn't, do what they shouldn't do, and say what they shouldn't say. The purpose is to give 'golden owners' the so-called stimulation and pleasure. As a result, the original clean studio was made a mess.
"If you want to take the crown, you must bear its weight." this may be a portrayal of the life of network female anchor. They have more opportunities to get super high wages than other industries, but they will also pay a price that ordinary people can't accept.
This industry has been wandering in the gray boundary between black and white. Some people say that the game industry has a bright future, and the network anchor will continue to grow. Some people say that this is a pornographic business under the Internet, which will be banned one day. The network anchor, a "civilian entertainment circle", makes the ordinary girls who are unknown respond to each other successfully, and also makes the grassroots feel the feeling of being worshiped and looked up to by the people after spending a lot of money. So far, at least, no one can answer how far they can go.
Conclusion: walking on the road, they are beautiful women with high return rate. When they enter the Internet, they will act as coquettishes and become high-income female anchors. Through the webcam, they show the images of talent, humor, funny, silly, pure love, charm, and so on. Countless fans gather around day and night to paint the sky. Local tyrants pay a lot of money, and the reward doubles in a flash. The kaleidoscope like live broadcast on the Internet has made the anchors both famous and profitable, attracting people's admiration. But when they quit the studio, many popular anchors still have to face the reality of neglecting friendship and spiritual emptiness. And there is always a question in front of them: how long can we go in this new world?