The red version of the iPhone 7 / 7 plus is here, and it's on sale worldwide.
On March 21, apple officially announced the launch of the iPhone 7 and iPhone 7 plus in red, also known as "aunt red" by some consumers. This is the first time Apple has launched a special color version of the iPhone.
Behind the launch of the red version of the iPhone 7, it's not just about pop colors.
The logo of charity (red) is clearly marked below the product information of the red version of iPhone 7 / 7plus on Apple's global official website. Apple has promised on its global website that it will contribute to the global fund to support HIV / AIDS programs.
In addition to the new red version, the other iPhone 7 / 7 plus comes in bright black, black, silver, gold and rose gold.
The selling point of the iPhone 7 / 7 plus is the camera, which can take clear photos and videos during the day and at night. In particular, the dual lens camera on the iPhone 7 plus provides 2x optical zoom, and portrait mode adds amazing depth of field effects to photos. In addition, battery endurance, water and dust-proof design also improve the overall performance of the machine.
Apple CEO Tim & middot; cook said: 'we are very happy to launch this new special edition of the iPhone with a gorgeous red look, and users will soon be able to get this special version of the iPhone, and we are looking forward to it. '
It is worth mentioning that Apple's red version of the iPhone 7 / 7 plus will also contribute to the charity Global Fund.
The logo of charity (red) is clearly marked under the product information on Apple's global official website. Apple has promised on its global website that consumers will contribute to the Global Fund for every product they buy to support HIV / AIDS programs and help nurture the next generation without AIDS. '
(red) aims to help fight AIDS in Africa. It was set up by Bono, lead singer of U2 band.
According to Apple's official website, 100% of the funds raised by (red) go directly to Global Fund grants. The grants will fund HIV / AIDS testing, counseling, treatment and prevention programs, with a special focus on eliminating mother to child transmission of the virus. Since its establishment in 2006, (red) has raised more than $465 million for the global fund, of which Apple alone has contributed more than $130 million. (editor's note: the global fund is an international organization dedicated to funding treatment for AIDS, tuberculosis and malaria. The founders include bill and Mrs. gates. )
Both have worked with apple in the hardware distribution store.
In recent years, Apple has set up a special (red) zone in its itunesstore every year, launching Limited new versions of some apps within a limited time, and donating all the profits from these apps to the global fund on the two biggest sales days in November and December.
In terms of hardware, Apple has introduced red special version of iPod touch, iPod Nano, iPhone case, iPad air cover, beats headset and other products for red, but it is the first time that Apple has launched a special version for flagship products like iPhone. As can be seen from the product map on Apple's official website, Apple has also fine tuned the red hue of hardware this time. Previous products have a higher brightness and are closer to positive red. This time, the iPhone color is more dark red and has a more metallic texture.
However, on Apple's official website in China, the product information of the red version of the iPhone 7 / 7 plus only refers to the 'special version', and there is no relevant donation information.
On March 21, Apple also announced that the 4-inch iPhone se has also been updated to replace the original 16GB and 64GB models with 32GB and 128GB storage capacity. The iPhone se will be available on Friday, March 24, China time, starting at RMB 3288.