Recently, the South Korea ban has swept the headlines again, and its content explosion is amazing. Since August, various rumors about the "South Korea ban" have been circulating in the circle. Although there is no written instruction from SARFT, it is analyzed by major TV stations and insiders that "restricting South Korea" is a real hammer, and only needs to be landed. In the publicity of approval information of foreign-related commercial performances by the Ministry of culture, since September, there has been no approval for any "Korean artists and group performances".
Korean restriction order
On November 18, the micro blog big name @ satellite TV observer revealed that the "Korean restriction order" had been transmitted to the heads of all satellite TV stations, requiring that satellite TV and provincial ground channel should not broadcast advertising films with Korean stars. After the previous restrictions on South Korean stars to perform in China, the "Korean restriction" seems to be upgrading. According to the Dongsen news cloud, Taiwan media, the SARFT recently issued a series of bans, such as the ban on South Korea (South Korea) order and the ban on children. Although there is no official written document about the ban on South Korea, it is actually frequent. In addition to the fact that many South Korean stars in the program are either cut off or treated with "mosaic", now even actor song Zhongji is also affected. In May Only then received the mobile phone brand advertisement, the spokesperson quietly changed to Peng Yuyan.
Why is the Korean restriction order implemented? What led to the birth of the Korean restriction order
In recent days, the "Korean restriction order" has been passed and further upgraded: 'all elements involving Korean enterprises, Korean brands, Korean artists as spokesmen or Korean elements (including advertising pictures, advertising language, etc.) will be suspended from broadcasting on various satellite TV stations, including the production team behind the scenes of satellite TV variety shows that the Korean team has several projects blocked, and the broadcasting time is delayed, which needs to be readjusted. "Beijing Satellite TV said that except for Jin Xiuxian's automobile advertisement, other advertisements endorsed by Korean stars could not appear, and Hunan Satellite TV and Jiangsu Satellite TV also confirmed that they had received relevant instructions.
What on earth led to the birth of the Korean restriction order?
In fact, the initial reason is that the deployment of Sade antimissile system in South Korea continues to ferment. After the recent frequent provocation and humiliation events in South Korea, the response of the Chinese people is basically centered on the South Korean stars not to come back to China to earn money. Even some fan fan fan published that although a South Korean star is my idol, there is no moving determination of idols in front of the country; The previous proliferation of South Korea restriction has achieved initial results in the industry
In recent years, the cooperation between China and South Korea has reached an unprecedented peak. Even in order to maximize the benefits, the two countries have changed their habits of film and television play broadcasting and production. Of course, in order to show sincerity, China's offer may be more attractive, which once made people of the two countries think it belongs to the "honeymoon period", but honeymoon is short-lived. With the change of the international situation and the sudden change of the attitude of the Korean government, China has to act.
Maybe it's the pent up emotion of "arriving at South Korea" that has finally found a channel for persuasion after the recent frequent "provocation" and "insulting China" events in South Korea. The response of netizens basically revolves around the touching determination of "South Korean stars don't come back to earn money again" and even Han Fanfan fan published "although a star is my idol, there is no idol in front of the country". However, at present, half of the news is true and half is not affected. Li Junji appeared at the conference of lie Sicily on the 7th, and the exo concert seems to be promising. Except for Xiuzhi's meeting, which was indeed postponed, there is no official announcement about the impact of Korean restriction.
The restrictions on Han Han order are probably the number of public performances of Korean stars in China. For example, China's artists are replaced by Chinese TV entertainers. The original Chinese and Korean programs are also being cancelled. A series of pre production related cooperation projects become bubbles, but the items that have been audited are not in the range. If the Korean restriction is fully implemented at that time, it will not only affect film and television companies, but also many companies in the entertainment industry chain. On the one hand, this policy can curb the Korean cultural invasion. On the other hand, some people think that China should increase the quality of film and television works, such as the star pay and screenwriter training mechanism, Only in this way can China's film and television industry develop.
"I'm afraid that this Sade incident will repeat the & lsquo; Dokdo incident in Japan," said a musician with concern; The impact on the Korean current, which had accumulated for 10 years at that time, suffered a huge blow and collapsed in an instant. After five years of efforts, it succeeded in the Chinese market and rekindled the vitality of the performance market. If the Chinese market is lost now, the blow will be three or four times that of the Japanese market. Moreover, the key is that there is no alternative market and no new breakthrough can be found. "Faced with the possibility of losing the biggest market and being helpless, the entertainment industry in South Korea is worried.
The first negative impact of the "Korean restriction" on South Korea is to make the overseas performance market of South Korea red. Some insiders pointed out that the domestic performance market in South Korea was completely destroyed a few years ago, unable to achieve economic effects. At this time, there was a huge Chinese market to provide vitality, with the average performance fee of about 5 times, which also contributed to many Sino South Korean cooperation projects. Some South Korean entertainers who didn't want to be named disclosed to the South Korean media TV report that at present, the commercial visa for South Korean artists to China has become difficult. In addition to the increase of materials required for invitation letters, there are many well-known artists in the cases of visa refusal. They don't give clear reasons for the refusal, which makes everyone more nervous.
What is the impact of the Korean restriction on the Korean economy?
What is the impact of the Korean restriction on the Korean economy?
"If we lose the Chinese market now, the blow will be three or four times that of the Japanese market, and the key point is that there is no alternative market and no new breakthrough can be found," the Korean media pioneer economy reported. Once China's market is not as receptive to Korean current as it used to be, South Korea will lose its biggest market and only rely on Southeast Asia to support its ambition of "building a country with culture". '
The news of "Korean restriction order" is that for Chinese TV programs that plan to invite Korean stars, video websites that plan to buy Korean dramas, and film and television companies that plan to buy Copyright & hellip; & hellip; almost collapsed. After all, Korean stars' circle fans' and 'circle money' in China are very easy to use. In recent years, a large number of mainland TV series adaptation copyright and variety reality show copyright are from South Korea. According to relevant statistics, in nearly three years, TV stations have bought nearly 40 variety rights in South Korea, which has almost become a panacea to boost audience rating. Now you can always see Korean artists in various variety shows, TV plays, movies and even advertisements on the active screen. No matter what they know or not, whether they are famous or not, they all come to China, because it's easy to earn money here! In 2009, Zhang Nala said "go to China to perform without money".
With the fire of Korean copyright program in China, the price of program copyright fee also began to rise year by year. Normally, the copyright fee for a South Korean variety show ranges from $10000 to $30000, but it has skyrocketed in the past year, with the highest even rising 10 times. But the rise in prices has not stopped the buying enthusiasm of Chinese TV stations. If we really let Korean copyright control the purchase, we can not only ensure the maximum value of our own communication, but also pay more attention to the local culture of China. On this basis, we can improve our innovation ability, and maybe open up a new world for Chinese entertainment.