Do you remember watching TV during the Spring Festival and "gathering five blessings" and "shaking one wave"? It's a traditional custom of Chinese people to receive and send red envelopes. Since the popularity of smart phones, the red envelopes have been transferred to the Internet, which has become an opportunity for Internet giants to compete and create ideas. Before the Spring Festival this year, the two big red pack game player Alipay and WeChat were released early. Although the main tone is to hang a high exemption card, red envelopes are still to be issued. With less competition and performance pressure, red envelopes can return to the source of communication, feelings and mass entertainment, more interesting, interactive and technological.
Red envelopes with fashionable new Internet technology
As the first bullet in 2017 Spring Festival red envelopes, in December 21st, Alipay officially announced the'AR real red envelopes. It is understood that mobile QQ, Suning e-commerce and other platforms will also launch ar red envelopes. As you can imagine, AR live red envelopes will become the mainstream new play method of red envelopes this year.
These days, many users and businesses have developed a lot of uses for AR red packets, from sweeping billboards, sweeping faces, sweeping the moon, to red packet check-in, red packet popularization and red packet promotion, which fully embodies the wisdom of the people.
Ar reality red packet adopts the way of "lbs + Ar + Red Packet", using the now fashionable AR (reality enhancement) and lbs (location-based service) technologies. When robbing red packets, it needs to meet the two conditions of geographical location and AR reality scanning. It embodies the fun of "hiding" and "robbing", closer to the original intention of sending red envelopes in Spring Festival, and combines advanced technology to play a sense of the times.
Ar reality red envelope can transform the original pure online communication into online and offline interaction. At present, red envelopes on all kinds of apps, from distribution to collection, are completed online, so it is difficult to have face-to-face interaction. During the Spring Festival, users can have a large number of offline communication opportunities in the process of hiding and looking for red envelopes if they send ar real-life red envelopes.
Play with AR red bag
Since Alipay AR real red envelopes on-line, many people have Get to the new skills, the function of the AR red envelope has been used to the extreme. Some bosses stipulate that employees can get red envelopes only after 12 o'clock in the company building with the lights on, and pay overtime pay to overtime employees by scanning the Christmas tree at the front desk at Christmas.
Han Han, a famous writer known as "the father-in-law of the people", now lives deep and shallow, but interacts with fans through ar Hongbao. A few days ago, Han Han founded the ONE·, one, APP, and micro-blog's curator, the halogen cat, who put the Alipay AR red in the home of the cat in Xi'an, invited fans to go to the scene in person, not only to receive 2017 red envelopes issued by Han Hanhe brine cat, but also to enter the home of the halogen cat and get close contact with idols.
Another self media big V @ love gossip growth association has 4.54 million fans. In order to thank these "harem", the president specially prepared a 50000 yuan cash ar red bag as a new year's gift. The 'President' hid ar red bag in several special places in Beijing and Changsha, and recorded the video in person, hiding the detailed tips of AR red bag in the video.
As long as fans can get the detailed address of Tibetan ar red packets through video, they can find the red packets. If they are lucky, they may get hundreds of yuan of red packets. A beauty user has walked all over Beijing's "hidden red envelopes". We can see the charm of 'President' and red envelope.
On weekdays, serious government law enforcement departments have also joined the ranks of players in AR red envelopes. On the Christmas Eve of December 24 last year, Xiamen police launched a fashionable new way to prevent fraud. Police in Zhongshan Road, Xiamen, the anti fraud poster as a clue map, set up 1000 Alipay AR real red envelopes, through the way of finding red packets, to attract users to read and spread knowledge of fraud.
It turns out that the user's brain hole is very large. In order to improve the class attendance rate, some university teachers use AR red envelopes instead of roll call, and the effect is immediate; in order to strengthen the communication between departments, Internet companies set up ar real red envelopes in different departments, in order to get red envelopes, we went to other departments, and met each other through inquiry and other ways.
During the annual meeting of a company, the organizer buried the AR red envelope in different places on the site. By scanning the corporate logo, sign in board and other ways, users can get the red envelope of the company. Moreover, on the message of each red envelope, there are significant achievements of the company in the past year.
Back to the beginning, mainly to increase the flavor of the year
In the past Spring Festival, major Internet platforms will set off a "red envelope war". In addition to adding festival atmosphere by Internet, major platforms also have their own "nine Nineties" in business. The "red pack attack and defense war" between Alipay and WeChat over the years will attract strong attention from industry and users.
In this regard, Alipay AR red pack project leader zero long said that this year there is no red packets war, Alipay does not have any pulling business indicators for red packets, "all our goals are to give users feedback at this time of the Spring Festival. Through Alipay red packets, people can interact with people more, adding more flavor, happiness and positive energy to the Spring Festival. '
Folklore experts said that with the mobile Internet, the electronic red packet is convenient and fast, but it also impairs the function of traditional red packet to communicate feelings and pass on family feelings. Everyone grabs and grabs on-line, red packets get soft hands, but there is not much communication. With the help of AR and other new technologies, there are many different joys in the process of snatching red envelopes, which means returning to the original intention of new year's red envelopes and increasing the taste of new year and the atmosphere of peace.