[a piece from Haimei] Burberry, a British luxury brand, announced today that it will join hands with Wu Yifan, a Chinese actor and singer and spokesman of a new brand, to launch the series of "the Kris Wu edit Wu Yifan fashion special". It includes Burberry trench windbreaker, cashmere overcoat with military style, sports striped sweater and other clothing products, as well as accessories such as classic Scottish cashmere scarf and the rucksack military backpack series.
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Wu Yifan personally presents 5 sets of advertising blockbusters of Burberry's selected fashions. All the items on the screen are his favorite choices, including Burberry trench windbreaker, cashmere overcoat with military style, sports striped knitwear and other clothing products, as well as the classic Scottish cashmere scarf, the rucksack military backpack series and other accessories.
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The series of commercials were shot in London, and the glamorous fashion models were created by Wu Yifan. The commercial will be released today and will continue until January 2017. For more wonderful content, please visit Sina Weibo, wechat, Youku and all official platforms of the brand. In addition, advertising blockbusters will also be launched in outdoor and print media.
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Wu Yifan has a wide range of interests. He has excellent performance in music, fashion and film. This makes him an outstanding contemporary young idol. Working with him has given me a lot of inspiration and inspiration. He loves fashion and has unique views on fashion, which makes people feel that he has unlimited fun in dress matching. This is an exciting special cooperation. '-- Christopher Bailey, chief creative officer and chief executive officer of Burberry
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'I'm very happy to be part of the Burberry family. We are in an era of inheriting classics and constantly innovating. Burberry is such a brand. It is pioneering and innovative in inheriting classics. No matter from the founder Mr. Thomas Burberry to Christopher Bailey, the innovative spirit of the brand is constantly rewriting the history of fashion. Cooperation with Burberry is difficult to express and full of freedom. '-- Wu Yifan
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Since January of this year, Wu Yifan took the role of model as the brand. After the men's fashion show in January of 2016 came to a close, burberry has established a long-term good cooperative relationship with him. Wu Yifan also visited Burberry's makers house in London in September to attend and watch Burberry's revolutionary first "buy as you see" September fashion show.
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Christopher Bailey, chief creative officer and CEO of Burberry, will co host the opening ceremony of the brand new store in Beijing with Burberry's new spokesperson Wu Yifan at the end of this month to celebrate the launch of the 'Wu Yifan fashion special' series.
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