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Why did Wu Yifan become Burberry's first Chinese spokesman? You can see

A piece of sharing from Haimei: yesterday (October 14), burberry officially announced that Wu Yifan had become the Chinese spokesperson for the brand ending. Haimei gives Wuli Fanfan a big compliment. Many people don't understand why the iceberg faced Wu Yifan depends on, but Haimei seems to have understood something when she watched Wuli Fanfan's various fashion shows and private clothes.

Wu Yifan and Christopher Bailey

Wu Yifan, who is popular and a new fashion icon, has always been the object of competition among major brands. As early as June this year, Bulgari announced that Wu Yifan had become the spokesperson of its wristwatch in China, and Adidas, a sports brand, had announced its cooperation with Wu Yifan. Today, Wu Yifan joined hands with Burberry to become its first Chinese spokesperson, which is the biggest affirmation of my fashion status.

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Mr. Wu Yifan on the T stage

Wu Yifan shows Burberry's fall / winter 2016 men's wear collection

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Wu Yifan's appearance at Burberry show at the beginning of this year

In fact, Wu Yifan and Burberry have already made an indissoluble bond. Burberry, who is good at uniform tailoring, has incorporated more fashionable elements in recent years, which is in line with Mr. Wu Yifan's fashion temperament. As early as the beginning of this year, Mr. Wu Yifan was on the runway of Burberry's fall / winter 2016 men's wear series and made his first cross-border walk show.

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Kris

Wu Yifan appeared in Burberry September 2016 new jacket

Following the successful show of Burberry men's wear at the beginning of this year, Wu Yifan was invited by the brand to attend the Burberry 2016 September fashion show as a guest. That night, Wu Yifan was the first to wear the latest jacket on the show before it was released.

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Wu Yifan's "old cannon" premiere red carpet

Wu Yifan wears Burberry women's Cape

In addition, burberry's own fashion shows are also indispensable. At the premiere or press conference of the films "old cannon" and "JueJie trace", Mr. Wu Yifan appeared in Burberry and even challenged women's cloaks.

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Wu Yifan wears Burberry on the red carpet

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Wu Yifan's red carpet modeling

In addition to the premiere of his film works, Wu Yifan tried different Burberry styles on the red carpet many times. What do you think is more suitable for yuppie's printed suit and uniform tempting military tailored coat?

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Wu Yifan on the cover of cosmos

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Cover of vogue me by Wu Yifan and others

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Wu Yifan on the cover of GQ

If you don't think it's enjoyable to watch the red carpet, then Wu Yifan still has an important play to play. Since he was promoted to fashion icon, Wu Yifan has been published in all fashion magazines. And it is not difficult to find that Wu Yifan's cover movies always have a Burberry look.

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Wu Yifan wears Burberry at Airport

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Wu Yifan sets out from Beijing and looks at London Airport

The best way to test whether a fashion icon is true love for a brand is to look at his private clothes. Burberry is also frequently seen in Wu Yifan's private clothes. Even Burberry's brand new bag, the bridle MAHLE bag, has been carried to the airport by my grandfather.