Sihai network

Advertising composition high school

1. Advertising

I think every private school should have its own way of publicity. Our school's advertisement this time is the most speechless time I have been in school for so long.

At that time, the leader informed the teachers of each class that they would shoot advertisements for the school on Saturday, practice on Friday afternoon, and all the students were required to wear school uniforms. When the teacher informed us, our class was listless. If you want to ask why? The answer is very simple: 1. We need to do several actions in advertising; 2. We need to repeat the old actions several times (so boring); 3. We need two classes at least and one morning at most. But just after the teacher told us with a smile that this advertising was different from previous years. Students immediately restored a glimmer of life, asked what the difference. The teacher told us that the helicopter was used to shoot the advertisement this time. After listening, most of the students are excited. Well, it's good to have fantasies, but they will soon be disillusioned.

In this way, some students are waiting for the helicopter shooting on Sunday, and soon Sunday will arrive. On Friday afternoon, we arranged our seats randomly and chatted in situ. Fantasize about something, such as the sniper must be fired, the anti-aircraft guns started, and some people associate with some obscene things. Well, anyway, I didn't report much fantasy. Anyway, I haven't shot less in this school for a long time. Anyway, it's all advertising. It's just another way. Thinking of this, we finished work and went back to work

Finally Saturday arrived. In the morning, we had a class first and then came out. All the students in the school wear uniform. Everyone stands in their own fixed place. Everyone stands in their position silently, waiting for the arrival of the helicopter. Soon, we began to practice. Most of us didn't do it seriously. However, when the PE teacher came to supervise us, most of us did the actions in place. A few of them didn't make any changes, so they were miserable. After they were repaired by the PE teacher, they were doing it well. After several times, we had a rest and continued to talk about yesterday.

Soon, the sun is getting bigger and bigger, which means we have to start shooting, but we still don't see the helicopter. At the beginning of the advertisement, I knew that it was difficult for me to catch a glimpse of the helicopter with my eyes, but I thought that "the sound of the helicopter should be very loud", so I judged whether it came by the sound.

With the passage of time, our advertisement also began to shoot formally. I'm also very careful when I do the action. I'm afraid that I will make mistakes and miss the arrival of the helicopter. My classmates and I were very excited when we heard the sound of helicopter flying. But slowly, we found that we were wrong. When the helicopter came, it was speechless to look at me. It's a toy helicopter! Well, I just know why this school suddenly has so much money and invites a helicopter to shoot advertisements. Fortunately, I didn't have much hope. But good students are not disappointed, are just speechless

Alas, there are rare times in life when you feel speechless about your school. Alas, in a twinkling of an eye, it has been so long

Talk about advertisement

When it comes to watching TV, in fact, the most we see and the least we want to see is advertising.

Every time the plot of the TV series is exciting, every time the suspense is about to be revealed, every time the shooting collection of basketball football is about to be broadcast Advertisements will come one after another. Although you want to see the following wonderful programs, you have to be patient. If you change the channel and watch a few scenes less, it's also very sad.

So even though I'm not interested in it, I have to bear it more than I can bear. This is the shrewdness of the business, the use of television this vast media tool, trying to put their products deeply rooted in the hearts of the people.

If you read too many advertisements, you can't help seeing the way.

Some advertisements make use of the famous stars to publicize and let them tell their own stories. Some show the good state of the stars after using the products. Some use the lives of the stars to highlight the values of the enterprises. It can be said that it costs a lot of money and is well intentioned.

Some advertisements are incorporated into the plot, in the form of a short play or a popular TV play recently, some of which are affectionate and touching, some of which are stimulating and mysterious. In the climax of repeatedly foil the product, can not help but bring the product to a higher level.

Some are astonishing. Advertisement for ××× razor: "conquered the sky, conquered Mount Everest, conquered the moon, conquered the jaw." The general rule of parallelism is that the next sentence is deeper than the previous one. The first three sentences are reasonable, but the fourth one is a surprise.

Some simply win with simplicity. For example, the advertisements on taobao.com, giant.com and shanda.com are concise, creative, and colorful, which can't be forgotten.

Some skillfully use the charm of music to conquer the audience. For example, the music at the end of "Lenovo" and "McDonald's" advertisements is smart and elegant, which is hard to forget. Some of them use popular music sung by people to give people a boost. For example, the background music unwritten of "Pantene" is good.

In fact, the most cruel trick is to repeat. An advertisement is not only played once, but also played twice, even three times, in order to get a deeper memory of the audience. Although it makes people spray food, we have to admit its commercial efficiency.

But advertisement is advertisement after all, it takes up a part of TV resources, although it can bring huge business to the media industry. But it can no longer give people a coherent and perfect artistic enjoyment. So the innovation of advertising is also "fresh".

This "fresh out" actually compresses the advertisement into the program. For example, the scroll bar at the bottom of the screen scrolls the information that is advertising. In addition, in the background setting of some talk shows, it is often necessary to add a LCD screen, which is used to play advertisements

As soon as the idea of "freshness comes out", the opposition will be ignored. The disadvantages are obvious: no sound effect, no attention

Advertising, the marketing means produced by TV technology, where will it go in the future?

On advertisement

Every time we turn on the TV, all kinds of advertisements will fill our eyes. We all have a feeling of disgust and even numbness. To see a complete movie or TV play is more difficult than to go to heaven. Therefore, when people begin to broadcast advertisements, they often change the radio station. When this radio station also broadcasts advertisements, they come to realize that the original radio station is already broadcasting advertisements for the second time.

These spam ads are not only numerous, but also boring: what's "no gifts for festivals this year, only brain platinum for gifts" makes people feel unrealistic when they listen to them. Do you still pick and choose when others come to give you gifts? Another example is "waveguide mobile phone, fighter in mobile phone". I can't remember where mobile phone is like fighter. If they want to show that the performance of "waveguide" is better than other brands, is fighter the best?

Of course, advertisements are not all so "naive". Some of them are like "TV essays". The audience still thinks that the goods are poetic and noble. They don't know whether it's milk, candy, wine or cigarettes. They also add "smoking is harmful to health". Don't they deny themselves?

Advertising, originally just a form of introducing goods, want to spend a little money to the TV station, so as to make a fortune. Now this advertisement is to spend a lot of money to buy this opportunity, but as a result, I don't know if I can make a fortune. For example, at the Spring Festival Gala, when the clock is approaching zero, the big clock on the screen reads: XX company wishes the whole nation a happy New Year! You know, the value of this "greeting" is as high as 10 million yuan! In addition, under the "Chinese Embassy in XX pays new year's greetings to the people of the whole country", many companies also pay New Year's greetings to the people of the whole country. The price of this "greeting" is not small: the employees working in these companies do not get the year-end bonus, so they use this large sum of money to do this advertisement. Other advertisements are all pervasive: Feng Gong and Zhu Jun "talk about life" and sit down to chat and drink beer; Guo DA and Cai Ming both come back from the shopping mall with big and small bags of gifts in their hands, which are also cleverly advertised. In a word, the total revenue of these early advertisements is as high as 400 million yuan, and what are the "favorite" ones in the future Program selection and so on, which can be advertised, and the income is also considerable.

In a word, advertising has become a very powerful and strong pillar of urban economic construction; advertising expenses have become the most considerable income of TV stations. However, it costs a lot of money to make an advertisement, but the return profit is very small, which not only disappoints the investors, but also greatly interferes with the audience's vision. Therefore, I think that advertising should be "less but better", the length of time and the number of advertisements should be controlled, and less advertisements should be broadcast in movies and TV dramas. In this way, not only investors spend less money, but also the TV station improves the audience rating, and the audience has a quiet visual enjoyment!

4 about advertising

There was an advertisement in yesterday's evening paper, which occupied a large area. I noticed.

It's a stamp collection advertisement, but it's amazing that the stamp actually contains "Chairman Mao Zedong". In this way, it has become a "treasure post", and it is very valuable!

However, I just don't understand one point. Although it is in memory of Chairman Mao, it is issued in this way. But when Chairman Mao appeared on the stamps, he sold them at a high price. Is that a deal! So, in memory of Chairman Mao, why should we sell it at such a high price? You know, ordinary people also respect Chairman Mao. Maybe they don't have much spare money to buy stamps.

In this way, businesses are making money with Chairman Mao! Then Chairman Mao, is he not a trade item? One thing!

This is absolutely disrespectful!

Two places suddenly occurred to me.

Newton studied in Cambridge University. He was one of the most famous mathematicians, scientists and philosophers. After his death, Cambridge University locked up the dormitory where he lived, and only students with excellent academic performance were allowed to visit.

When Lu Xun was a child, he was studying in samadhi bookstore. After he was late once, in order to express his determination, he carved a word "early" on his desk. Lu Xun is a writer. He devoted himself to the cause of revolution. After his death, people from the Tourism Bureau surrounded his samadhi study room, and each person paid dozens of yuan to visit a crooked "Zao" character and a dozen old desks.

People are also praised by the world, but after death, why are the things left behind different from people's decisions? It's used as an incentive to learn; it's used as an incentive to learn.

Suddenly want to abuse those celebrities to "cheat" some people, just like which book said: "people now, the pretext of protecting the environment to cheat!" That's it! How can cyanobacteria appear in Taihu Lake? Before the slogan of environmental protection was put forward, how could there be no cyanobacteria in Taihu Lake? Is it difficult for cyanobacteria to get along with people?

This is the real false, big, empty!