Presence, a famous market research company, focuses on mystery customer research and satisfaction survey. It evaluates the world's most famous shopping streets every year, and has been committed to the research of global international city benchmarking and competitiveness ranking. In order to celebrate the 40th anniversary of the company, for the first time, the company selected the most representative shopping streets of 40 cities in all provinces and regions of mainland China, and scored the appearance of shops, personnel services, environmental atmosphere and facilities of streets, and the friendliness of local pedestrians. The shops evaluated include four major industries, namely luxury goods, fashion, catering and automobile industries.
Nanping Street in Kunming is better than Huaihai Road in Shanghai and Wangfujing in Beijing, which is the most beautiful shopping street in China. In the second place is the wenhenan road in Yangzhou, followed by the central street in Harbin. Tianhe Road, a new shopping street in Guangzhou, ranked the last, and needs to be improved in all aspects. The well-known famous shopping streets of Shanghai Huaihai Road and Beijing Wangfujing ranked 19th and 25th respectively.
At the same time, Kunming Nanping Street in the street environment and facilities also won the first single ranking. The street greening is clean and tidy, and at the same time, it provides perfect tourist instructions and safe leisure facilities. In contrast, Guangzhou scored the lowest, making it difficult for anonymous customers to find signage and not enough seats to provide a break.
Dalian Zhongshan Road ranked first in terms of local pedestrian friendliness and pedestrian enthusiasm. Be helpful and patient when asking questions from local people. Yangzhou won the second place. Beijing and Shanghai ranked 15 and 23, respectively. In both cities, anonymous customers felt that most of the people asked were given the simplest help and information. According to the survey, the pedestrian street on Huangxing Road in Changsha is the least likely to make people feel that the local people are willing to help others. Anonymous customers feel that the local people are in a hurry and do not try their best to help.
As the street with the highest score in shopping environment and service, Qingdao Hong Kong middle road makes customers satisfied with the cleanliness of shops, service attitude and professionalism. However, in shopping, politeness and reception are unilateral, while Shenzhen is the best in the country. Local service personnel are more willing to say hello and thank you. On the contrary, Jiefangbei pedestrian street in Chongqing and Yan'an Road in Hangzhou are at the bottom of the list.
Overall, the assessment covers the main shopping streets of 40 main cities in mainland China, besides the familiar north and deep, and two or three city lines such as Tianjin, Nanjing, Xiamen, Sanya, Luoyang, Suzhou and Urumqi city. From the evaluation, we can see that the performance of famous cities is not outstanding, the friendliness of third tier cities is higher than that of first tier and second tier cities, and the service quality of first tier and second tier cities is better than that of third tier cities. From the regional point of view, the comprehensive performance of the three northeast provinces is the most prominent, while North China has a lot of space to improve and improve. Looking across all industries, the environment of most stores is satisfactory, but the service level of welcome reception and response to customer needs needs needs to be improved.
Although the luxury industry has the best service, it still needs to provide more personalized professional advice when customers are hesitant. The customer experience of automobile industry needs to be improved, especially to provide more active and polite reception and service, and to strengthen the mining and understanding of customer needs.
Four seas inventory special statement: the content of this article comes from the system of editing or sharing contributions from netizens. This article is for entertainment only. We are not responsible for the integrity, reliability and authenticity of the content. If there is a source, the copyright belongs to the original author. For related questions, please contact wechat: www4hw