Amazon has acquired whole foods market (hereinafter referred to as WFM), which is not just a supermarket. With big data in hand, WFM predicted the food trend in 2018 last month. Do you agree?
1. Flower fragrance
Edible flowers have become indispensable ingredients of haute cuisine. The fragrance of flowers, led by rose and lavender, has been used in daily food for a long time, such as rose latte and lavender ice cream. This year's hot taste is Luoshen flower tea and elderberry flower.
2. Super powder
Matcha tea, cocoa, Maca root powder, and turmeric powder, which are similar to Ayurvedic therapy, are all popular choices. In recent years, smoothies have also added super food powder such as spirulina and kale, which makes smoothies look very instagrable. Of course, smoothies are also in line with the fashion of healthy diet.
3. Edible and medicinal mushrooms
It's used for health care. Now it has become a food supplement. In the west, it's popular to add Ganoderma lucidum mushroom, white birch mushroom and Cordyceps sinensis into coffee and fruit juice. The taste of mushroom and chocolate is quite in tune, and there are a lot of chocolate added with mushroom powder.
4. Middle East dinner
The Middle East flavor will become the mainstream in 2018. Hawk bean paste, bidebao and fried hawk bean cake are just the entry-level choices for the public. This year, they will eat more skillfully. Spices from Persia, Israel, Morocco, Syria and Lebanon will come to ordinary people's homes, such as harissa, Za & rsquo; Atar, dishes such as shakshuka, grilled halloumi cheese, ingredients such as mutton, red pomegranate, tahini sesame paste, pansy, etc. will become regular guests at home.
5. Transparency 2.0
More and more customers want to know the story behind the food, so the ingredients should not only be clear, but also be detailed and transparent, such as whether there are genetically modified ingredients, whether they are produced in a sustainable way, and whether they are in compliance with animal rights and interests. WFM will take the opportunity to promote itself and give a few examples. From January 2018, all the tuna canned fish sold in their store will be harvested one by one in a sustainable way; from September 2018, all the food labels should indicate genetically modified ingredients; the cooked food sold by WFM has calorie information. Whether it's marketing or not, it's also a good thing if consumers can learn more about it.
6. High tech vegetarian
Vegetarianism is still the main trend. Technology will bring different elements to vegetarianism. For example, like real hamburgers, "bleeding" vegetarians, and "tuna fish" made from tomatoes can taste like real food, which makes it hard for meat eaters to resist. Because of technology, more kinds of nut milk will be produced, such as more kinds of nut milk and cheese made from pili nuts, peas, bananas, Macadamia and peach, and more desserts without milk, such as vegetarian sugar cream, brownies, ice cream, caramel pudding, etc.
7. Puffed snacks
Puffed This year, new technology has changed the face of puffed food, changing all the foods that need to be puffed, cracked, dried and crispy, such as cassava chips, spaghetti, seaweed sesame chips and puffed rice balls made by new extrusion methods. This trend has also spread to potato chips, such as sago, parsnip and so on Small cabbage balls will become chips, become interesting and delicious snacks.
8. New tacos, Mexico
The trend of food in Latin America has not slowed down. Taco taco in Mexico has appeared in different forms. Breakfast taco is a classic dish in the United States. Even desserts have taco. The more the fillings come, the more diverse they are. Besides tomato cheese, there are seaweed. The skin of Taco is made of corn, an old variety without genetic modification. The more you eat, the more tricky it becomes.
9. From root to leaf
In his early years, he advocated eating from nose to tail, successfully fighting against the problem of leftover food. In dealing with vegetables, there was a saying that eating from root to leaf. When cooking vegetables and fruits, try to use every part as much as possible, such as pickled watermelon skin (we Cantonese also have this dish!) Beet leaf Italian pine nut green sauce and broccoli stem salad, etc.
10. Steamy drinks
Soda is no longer a soda filled with chemicals and sugar, but a soda made from healthy natural ingredients. SAP! Offers steamy maple and birch water, stumptown offers steamy cold brewed coffee, and a series of steamy non-alcoholic cocktails.