Www.sihai.com: on May 10, British time, Rolls Royce's first SUV model, Cullinan (Chinese Name: Cullinan), officially launched in the world. After Porsche, Maserati, Bentley and Lamborghini, another super luxury car brand entered the SUV market.
After more than three years of waiting, this new car with the title of the world's most expensive mass production SUV officially came to the stage from behind the scenes. Although the price has not yet been officially announced, it is reported that the starting price of new cars in Suriname is 250000 pounds or 400000 dollars, while in China, the starting price of new cars may reach 6.4 million yuan. At the same time, the new car is available in 4-seat and 5-seat versions. With all the options, the price of the 5-seat version is about 7.2 million yuan, while the price of the 4-seat version is as high as 7.8 million yuan. This also means that the top version of Tianyue, the first SUV of Bentley, a super luxury car brand, can only buy the entry-level model of kulinan with more than 1 million yuan. After the official debut, Rolls Royce curinan is expected to be officially delivered to users as soon as the end of this year.
The name of this SUV has made it clear that it is worth a lot of money. On February 18, 2015, Rolls Royce officially announced the launch of Cullinan project, trying to build a high body car that attracts the world. The new model's name 'Cullinan' is derived from the world's largest natural monomer diamond (weighing 3106 carats). The largest diamond ever discovered by human beings is now inlaid on the crown of the British royal family. Of course, this name not only reflects the rarity and high value, but also implies the dominance of the super luxury SUV market.
From the product point of view, kulinan is full of gas. With 5341mm in length, 3295mm in wheelbase, 2164mm in height and 1836mm in width, the overall size is significantly larger than Bentley Tianyue. The iconic Parthenon's air intake grille and carriage door are inherited as the most classic elements of Rolls Royce. The design of the interior is the same as that of the phantom, but the luxury level is not inferior to it. Also inherited is the 6.75l V12 twin turbocharged engine code named l410 used in Rolls Royce mirage. This engine with special displacement can output a maximum power of 420kw and a peak torque of 850n & middot; m, which can drive the kurinan with a vehicle weight of 2660kg to a speed of 250km / h (in the case of electronic speed limit). Although Rolls Royce has not announced its 100 km acceleration time, the car owners of curinan will not pay too much attention to this performance. This is not a muscle model like Bentley. Calm and solemn is Rolls Royce's consistent style.
However, compared with other Rolls Royce models, curinan is prepared to attract younger target customers. At the 2018 Beijing auto show, Richard & middot; Carter, global communication director of Rolls Royce, told reporters: 'customers of kulinan will be younger. They love outdoor life and travel, especially driving with their families. So they need all terrain vehicles like kulinan to meet their rich needs. 'Rolls Royce has previously released a survey on Chinese car owners. Their average age is only 39 years old.
As the world's most expensive and also the most luxurious mass production SUV model, curinan's official launch has created many 'firsts' in Rolls Royce's 114 year brand history.
First of all, as an all terrain vehicle, curinan is Rolls Royce's first all-time four-wheel drive vehicle, providing all terrain mode and four-wheel steering function. At the same time, the air suspension will not be absent. This suspension system can make the maximum ground clearance of kulinan reach 540mm, and when the door is opened, it will automatically reduce 40mm to facilitate passengers to get on and off.
Second, there is another bright spot in kulinan, which is the first real mass-produced 'three compartment' SUV. A glass screen is designed between the rear seat and the rear compartment of kulinan to isolate the luggage compartment space from the passenger compartment, so as to reduce the interior noise. At the same time, the rear compartment also supports the optional view seats. The two seats with electric storage can let the car owner enjoy the unique scenery after parking.
It's obvious that SUV models are selling well all over the world. Curinan will also provide new SUV choices for the world's rich. However, Rolls Royce does not intend to make curinan a 'popular' model. Earlier, Carter said: 'Rolls Royce never pursues sales. We never want to see thousands of rolls Royces pouring into the streets. This is our unique top luxury business model It's the same. It is reported that the annual output of kulinan in the future is planned to be 1000 vehicles.