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Weima Ex5 announced price, sincerity is not only the price

Original title: feel good sincerity, Weima Ex5 listed, price 99000 yuan - 216300 yuan

4hw.com.cn comprehensive news it seems that Weima automobile is really a reliable new force in car building.

Last night, Weima automobile held a 'Weima Automobile Product Strategy Conference' in Beijing, and announced the price of its first product Ex5 at the conference. The official guidance price before the subsidy was 166500-298800 yuan. Take Beijing as an example, the price range of the subsidized Ex5 car series is from 99000 yuan to 216300 yuan, and Ex5 has started online sales at 10 pm last night.

The price is really amazing, and some people even sigh 'how can new car brands that have not yet announced their prices live'. However, there may still be quite a few people who don't understand the brand of Weima. After all, there are so many new forces in car building now, one for today and one for tomorrow. No one knows which one is reliable. So, let's take a look at Weima first.

Whose is Weima? Is it reliable?

Weima automobile was founded in January 2015 (formerly known as the R & D enterprise of three electric systems of co-founder Du Ligang, which was founded in 2012). Its founder Shen Hui once served as the director and vice president of Geely Group. In the history of China's automobile industry, Geely's acquisition of Volvo, the largest overseas merger and acquisition, was completed by him and his team. It can be said that this is the founder of a traditional automobile enterprise People.

Has the final say that the biggest difference between the new car and the many other new energy sources is that it has factories in Wenzhou, so it can do its own job at the supply level rather than the factory. This is also one of the most reliable places in the comparison between the new force and other new car manufacturers.

What kind of product does Weima want to make?

'all vehicle interactive pure electric SUV' is Weima's definition of its first product Ex5, that is to say, what Weima wants to present to people is a model in which all hardware of the whole vehicle can communicate and interact. After getting close to the door, 'interactive window projection' will display the relevant information of the vehicle and weather on the driver's side glass. After entering the car, 'face ID' will be used for face recognition.

These feel very ethereal features are standard configuration in Ex5, but for consumers, they just boast that those wild configurations don't work. What they pay attention to is the real use experience and the reliability of the product. Brother G is also concerned about these two points. After all, many people can tell these things to PPT, so I'm looking forward to the real test drive experience of this product in the future.

Is Ex5 really sincere?

From the 4585 & times; 1835 & times; 1672mm circumference and 2703mm wheelbase, it is not difficult to see that Ex5 is positioned as a compact pure electric SUV. Weima's first product is an SUV model, which is related to Weima's production qualification on the one hand, and the current hot SUV market on the other. In the pure electric SUV camp, there are not only old brands like Roewe and BYD, but also new forces like Weilai and Yundu. Therefore, the word "sincerity" is particularly important.

At the moment when the price was announced, I was quite surprised to be honest. Almost everyone expected that a car with a price of about 200000 yuan could get 100000 yuan (the subsidized price), but soon I was worried that 'is the price sincere.

After consulting the configuration tables of Ex5 and EX5 pro, this worry has been reduced. In PPT, the 12.3-inch interactive full LCD digital instrument, 12.8-inch suspended intelligent rotary screen, Weima ID and interactive window projection emphasized by Weima are standard configuration. So interested friends don't have to worry about the problem of 'big price span leads to big configuration difference'. So where is the price difference of Ex5?

The concept of traditional car enterprises has been reflected

Weima's three co founders, Shen Hui, Lu Bin and Yan Feng, all worked for traditional car companies, not network technology companies. Therefore, Weima automobile is more inclined to the traditional automobile enterprises to a large extent. As mentioned above, it is very important that they have their own factories.

In addition, the price gap of Ex5 can more or less reflect the ideas of some traditional car companies. The main factor causing the price gap is the difference of driving range. The comprehensive driving range of 'EX5 Travel Cooperation version' with the lowest price is about 300km, while the comprehensive driving range of 'Ex5 500' with the official guidance price of 229800 yuan (149800 yuan after subsidy) is 460km.

Of course, the existence of Ex5 Pro can also be regarded as a personalized sports version of Ex5. The configuration of 20 inch lightning wheel hub and personalized nameplate customization (including seat, center speaker and pedal) is not available in Ex5. Therefore, from the Ex5 released models and prices, we can see that Weima still has the flavor of a traditional car company.

Finally, let's take a look at a problem that almost all new car building forces will have - is there a 4S shop?

In fact, this question seems very interesting. The current sales model is different from before. Why should we look at the 4S store? But from the perspective of consumers, the 4S store means the home of the car. What's the best way to go home. As a new era car company, Weima automobile also has its own ideas.

Fast service station, small service station, experience center, large-scale delivery center, this gradually new marketing mode is the same as Weima's own factory, it needs its own stores. As Mr. Shen Hui, the founder of Weima automobile, put it, "OEM is like surrogacy. Weima automobile is its own child, so it should have its own factory.".

Conclusion: now many people are criticizing those ppt car manufacturers. In fact, I think 'ppt car' ='bubble gum car '. If you blow too much, the bubble gum will explode. On the contrary, when it comes to a certain degree and something practical is made, the bubble gum will continue to be sweet in your mouth. Weima automobile is more reliable among these new generation of automobile enterprises, but after all, we don't just look at the concept and factory, the most important thing is to look at its products.