With the broadcast of "brilliant Chinese" on the 16th, its program popularity can be described as an explosion. At the same time, we can not help but speculate that Changan 2014 Eason has won the naming right for several billion yuan. The advertising fee for the naming right of entertainment programs has been skyrocketing. The highest record of 235 million yuan has not been broken.
Why do we speculate that Chang'an auto won the title right of "brilliant Chinese" will be skyrocketing?
The advertising fee for the right of naming is nothing new. The price of 235 million is the price of the second season of "I am a singer" by Hunan Satellite TV. Before that, the advertising fee of China's good voice was also very popular. Therefore, it is not difficult for a well-made entertainment program, especially a talent show, to shoot a sky high price.
At the same time, with CCTV as the broadcasting platform, the audience is very wide. With the selection of judges suitable for all ages, it is difficult to think whether it is hot or not. Jet Li has dedicated his judges to the "brilliant Chinese" for the first time, which is a gimmick enough.
With the broadcast of two issues of "brilliant Chinese", the audience rating has increased exponentially. It can be said that the first broadcast and the second broadcast are both popular. Therefore, it is not absurd to speculate that the advertising cost of naming right is shot by Changan Yidong with 100 million yuan. It seems that the 2014 model of Changan Yidong will be sold well.