Sihai network

I'm a singer. In the second season, the advertisement was shot with hundreds of millions of 2014 Tea

I'm a singer. The seventh episode of the second season has come to an end. The star car in the program must have left a deep impression on you. However, Nissan won the advertising space for this program with a sky high price of hundreds of millions.

The voice of China is definitely the pioneer of China's advertising expenses. The 200 million yuan advertising expenses in the second quarter can be said to have made Zhejiang satellite TV a fortune. Hunan Satellite TV's "I am a singer" has made a lot of money after the Yangtze River. In the first quarter, it shot 1.5 million yuan of Title advertising fees. In the second quarter, the title fee was more than 235 million yuan. Meanwhile, Nissan Tianlai Duke has laid down enough money and won a special contract with hundreds of millions Partner advertising. I'm a singer. The total advertising cost for the second season is 1.5 billion yuan.

The reason why Nissan Teana is so willing to pay for it is entirely because of the fierce competition in the automobile market now. As the benchmark of B-class cars, Teana is no longer elegant. Therefore, the new Teana launched in 2014 has become the top priority of Nissan models.

The extended version of Teana Duke is a high-end model in Teana models, which represents the level and quality of Nissan B-class cars. Therefore, for the rich automobile manufacturers, if they want to make their cars grounded, the famous entertainment program title advertising is the best choice.

Its 5003 body length is among the best in the B-class car market. Its 2.5L engine has a maximum horsepower of 186 and a 7-speed CVT continuously variable transmission. The fuel consumption is very considerable. At the same time, its configuration of front and rear seat heating, lane departure system, luxury audio and other high-end configuration is also available.

Experts pointed out that such a sky high advertising fee seems to be a not very cost-effective business, but with the intangible assets such as brand value and brand thickness, it is still very helpful for the promotion of the product itself. However, some people in the industry pointed out that advertising revenue can not be absolutely accurate, so this kind of behavior is more like gambling for Nissan Teana Duke.