When BMW is dealing with market segmentation, lengthening and integration are the usual means. The crossover of X6 is BMW's best attempt in SUV market segmentation. Now BMW has launched 4 series of Gran coupe. Can the newborn between 3 series and 4 series of double door versions continue to defeat Audi A5 and market segmentation?
size
It can be seen from the figure that the BMW 4-series Gran coupe has not changed much in body size compared with the 4-series double door version, except for a slight increase in body height. Compared with the 3 series, the wheel base is still 2810.
appearance
It also provides the choice of 4 kits, only the choice of 19 inch wheel hub. At the same time, like the 4-series double door version, frameless door is also a big selling point of Gran coupe.
Interior
In terms of interior decoration, there are 7 personality options and exclusive VIP logo. But the layout is basically the same as that of the 3 series, there is no difference, only the sports steering wheel is more rough than that of the 3 series.
So on the whole, the 4-series Gran Coupe is just a practical big change of the two door version, adding 4 doors. Compared with the 3-Series, it is more fashionable and dynamic, just like the relationship between Audi A4 and A5. It seems that VW is still reluctant to take advantage of the double door, but the price is expected to be higher than that of the double door version. It is unknown whether Chinese consumers accept it.