"No man's land" box office statistics on the first day, the total box office is expected to start 200 million, each film has its own life, "no man's land" life should not be cut off, the situation is good.
No man's land, directed by Ning Hao and starring Xu Zheng (microblog), Huang Bo (microblog), Yu Nan and dobujie, was released in China on December 3. As of 24:00 last night, its first day box office in China was about 24 million (including spot show), and it will go to 45 million today. The total production cost of the film was only 16 million yuan in that year. According to the current situation, the cost can be recovered within today.
The film was shot in 2009, silent for four years. After six revisions, the cost was recovered in two days. The first half of this year's new year's Eve should be named "fantasy rafting in no man's land".
Latest achievements
24 million on the first day
Statistics from major cinemas across the country show that on Tuesday, December 3, half price day, the national box office closed at about 48 million, up from 31 million on Monday.
Of the 48 million, about 24 million (including zero field) came from "no man's land", accounting for just 50% of the total market; on that day, its film layout proportion in the whole country was 32.01%, far less than half, which shows that its single piece box office contribution rate is much higher than that of other films.
Of course, if you only look at the absolute number, the first day box office of 24 million is not high - for example, in the first half of the year, "to youth" had more than 45 million box office, but don't forget that "no man's land" rivals gravity, hunger Game 2 and anti drug, while "to youth" did not meet a strong opponent on the first day, and "Iron Man 3" arrived several days later 。
Another interesting data is that "Beijing meets Seattle" grossed 12 million on its first day, but due to its strong word-of-mouth, the box office finally exceeded 500 million.
High reputation
Is 9.2 really OK?
At about 11:00 p.m. on December 3, the reporter logged into Douban film review website and found that the score of "no man's land" reached an astonishing 9.2 points, which was a bit frightening.
Let's take a look at some of the highest rated movies in history. Shawshank's redemption scored 9.5, farewell my concubine and beautiful life (movie version, China TV Version, American TV Version), 9.4 points for Forrest Gump, and 9.2, 9.0, and 8.6 points for Godfather episode 123; "No man's land" scored 9.2 points as soon as it came up, which seems to be among the world's classic film industry; to be honest, it's a bit exaggerated.
However, at 4:00 a.m., the film's rating dropped slightly to 8.9 points, but it was still very high. For example, this year's well-known "national witness", the audience rating was only 7.7 points, and the highest box office domestic film "lost in Thailand" was only 7.6 points.
Fierce analysis
Cost recovery in two days
On the first day of its release, no man's land won 24 million yuan in one day because it happened to be half price day on Tuesday and zero point show. Although it will drop today, the film layout proportion has increased from 32.01% to 33.3%. Due to strong word-of-mouth, it is estimated that the falling range will not be too large, and it can still remain around 20 million yuan in a single day.
As a result, "no man's land" box office revenue in the first two days will be about 45 million. The film director Ning Hao recently revealed in an interview with reporters that the total production cost of "no man's land" was 16 million. According to the share proportion of the Chinese market, after excluding the share of theaters and theaters, special funds for films and taxes, the investors can finally get about 33% - 43% of the total box office (depending on the negotiation of all parties, generally, the share of strong films is relatively high).
In other words, the investor can get about 37.2 million out of the 45 million tickets. Basically, the investor can get back the principal in the first two days, but not more than three days at most.
This is only the box office. If you add in the TV copyright and Internet copyright, as well as the advertising expenses (such as the pre screening advertisement), the book will be returned within two days.
Total box office expected to start at 200 million
If you look further, no man's land can get more than 50 million box office tickets on Tuesday, Wednesday and Thursday. The release of "four famous catch 2" on Friday will squeeze it to a certain extent, but it will not be fatal, because the two films are totally different in type, and one is 2D and the other is 3D. From this calculation, it is not difficult to get another 50 million box office in three days on weekends.
In this way, the film is expected to get 100 million yuan in the first week, and it will encounter another rival in the second week, "the storm" (released on the 12th), which will not be fatal. It is expected that Feng Xiaogang's "private customization" will not be in the end until its release on the 19th. It is estimated that by then, it will have won about 200 million box office, with a total box office of 200 million.
In depth analysis
If it had been a few years ago, it might have been a disaster
"No man's land" was released smoothly in those years. Now it has become a hot topic. Ning Hao, the film's director, Xu Zheng, Huang Bo, Yu Nan, and others all said in an interview with reporters that this is not a hypothetical thing, because no one can accurately predict what will happen when it is released.
However, we can analyze it through the total number of screens, opponents, the lineup of main creators, and the degree of attention. The final conclusion is that if the film was really released in that year, it might be very miserable.
Total number of screens
Less than a third of what it is now
"No man's land" was originally scheduled for release in 2009-2010. However, at the end of 2009, the total number of screens in China was only 4723. In the first half of 2010, due to the intense stimulation of "Avatar", 5300 new screens were mainly 3D screens. Now, the total number of screens in China has exceeded 17600.
In other words, even at 5300 yuan, the total number of screens in that year was less than a third of what it is now. On December 3, "no man's land" had 32.01% of the first day of its release, with a total number of more than 26000. Even if calculated by the same proportion, it could only get about 8000 films on the first day of its release, which is quite different from today's.
Opponent analysis
"2012" and "Avatar" are hard to survive
In 2008-2009, crazy racing won more than 100 million box office in China, which greatly stimulated the confidence of Ning Hao and the people around him. They are going to make a big show in 2009-2010, and the specific film is no man's land.
However, in hindsight, "no man's land" was not released in the new year's Eve, otherwise it would be a dead end. In that year's new year's Eve, Hollywood imported films had "2012" (2D 3D) (released on November 13, 2009) and "Avatar" (released on January 4, 2010), while domestic films were "Hua Mulan" (Zhao Wei's version) In this period, no man's land is not cheap to be released in this period.
For example, "the police of the future", starring Andy Lau and Fan Bingbing (micro blog) (micro signal: fbbstudio916), was released during this period, claiming to invest 20 million US dollars. In the end, the total box office was only about 60 million yuan, which was a disaster. Especially after the "Avatar" was released on January 4, 2010, it once occupied more than 90% of the market share. Other films basically had no way to survive, who died.
In the following years, the competition was extremely fierce: In 2010-2011, there were "let the bullet fly", "if you are the one 2", "Zhao's orphan" and "laughing in the lake"; from 2011 to 2012, it was "Longmen Feijia" and "Jinling thirteen hairpins"; from 2012 to 2013, it was "big Shanghai", "Tai Jiong" and "the twelve zodiac". In any year, no man's land can take advantage of it.
Main creative lineup
In four years, several leading actors have become super stars
"No man's land" if released in 2009-2010 New Year's archives, compared with now, the biggest loss is its main creative lineup, especially the cast.
Director Ning Hao was quite famous at that time, which was the smallest change in his main creation line-up. However, Xu Zheng is not the same. At that time, although he was already famous for starring in the series of "bright spring pig Bajie" and "fate call transfer", he was not a first-line star at that time, or even a loser. At the end of 2012, Xu Zheng directed and starred in "lost in Thailand" at the box office of more than 1.25 billion, making him the highest single box office director in the history of Chinese film. He became famous and completely changed from a loser to a "handsome rich". This is also the biggest benefit he brings to "no man's land".
Although Huang Bo won the Golden Horse movie king with bullfight at the end of that year, to tell the truth, bullfight did not have much influence among ordinary audiences. Moreover, he had not starred in movies such as "journey to the West & subdue the devil", "101 marriage proposals", "cook acting as a ruffian" and so on. He had not become a real "box office emperor", which could not be compared with the current appeal.
Yu Nan, the heroine, had not starred in the Hollywood blockbuster "dare to die 2" and the word-of-mouth "witness of the whole people", and her influence could not be compared with that of now.
Some people in the industry said with a smile that the most unexpected result of the years spent in "no man's land" is to turn several leading actors into super stars. This is something we never dreamed of. And this is one of the factors that "no man's land" can sell at the box office.