Sihai network

Release date of 2013 released temporarily

"In full bloom 2013" was temporarily withdrawn. The release date will be announced later. Because of the unprecedented mass release of imported films, the withdrawal was caused.

Under the condition that the key is issued, the premiere has been done, the itinerary publicity has been completed and all the materials have gone out of the street, the domestic youth film "blooming 2013" (hereinafter referred to as "blooming") which was originally scheduled to be released on November 22 suddenly announced at noon yesterday: in order to let more people see this high-quality domestic film, it was decided to withdraw the file, and the release date will be notified separately. Wang Changtian, chief executive of film distributor ray, also said positively: 'it's really impossible to compete with Hollywood blockbusters in a single "in full bloom". We must treat such a sincere film with caution. '

In November 2013, the Chinese film market is not like the Chinese market. Because of the unprecedented influx of imported films, the first was the complete destruction of "singles day" Chinese films, and then the third week of November saw five imported films occupy more than 90% of the market share.

November 21 is a special Chinese film day. On this day, five imported blockbusters accounted for 94% of the market share; on this day, a domestic film called "2013 in full swing" made a temporary decision to give up the national release on the 22nd; on this day, it is about to open the traditional schedule in the 50 day Chinese film Market: the new year's film.

The key was issued, the premiere was done, the tour publicity was completed, and all the materials were out of the street. It seems that it is impossible to have any screening accident for the domestic youth film "in full bloom 2013" (hereinafter referred to as "in full bloom"), which entered the public release schedule on November 22 with "2013 youth final work". However, just as everything is ready, the film Party announced at noon yesterday that in order to let more people see this high-quality domestic film, it decided to withdraw the file, and the release date will be notified separately. Wang Changtian, chief executive of film distributor ray, also said positively: 'it's really impossible to compete with Hollywood blockbusters in a single "in full bloom". We must treat such a sincere film with caution. '

Teng Huatao, Wang Changtian: it's responsible for the film, the cinema and the audience

According to Teng Huatao, the producer of the film that was scheduled to be released on the 22nd, two new Hollywood blockbusters and two imported blockbusters that have already released a good reputation make the living space of domestic films narrower. Choosing to go with or avoid blockbusters depends on the judgment of each film. Teng Huatao said: 'file withdrawal is the result of discussion between our investors and distributors. I believe the judgment of the team of "in full swing". '

Wang Changtian, the publisher's president, also made a positive response to the withdrawal: 'in terms of the feelings expressed in the story design, characters, music and expression, it is a top-notch work in domestic films. If such a film is buried just because of the market, it will hurt the domestic film. So we think we should treat this film carefully, and we should be able to stand up to such a sincere film. '

Chen Lizhi, the president of Matt culture, who is also the producer of the film and the propagandist of the film, has a more direct point of view: we honestly give in to the blockbuster films and treat the market cruelly, only for a good domestic film to have a better arrangement and have the opportunity to let more audiences see it. We are confident to win.

It is understood that the sudden file withdrawal incident was due to the decision made by the investors, distributors and propagandists of the film after holding an emergency meeting in the early morning yesterday. According to Tencent Entertainment learned from insiders, there was almost no dispute at the meeting, and all parties began to get a consensus on the seriousness of the market: at this time, it is the only right choice to hit the stone with an egg, and the only right choice is to withdraw. Subsequently, a statement on the withdrawal was issued.

80 auditions, zero difference review, film audience: the touching and worthy of seeing in full bloom

The decision to withdraw the film is supported by the good reputation gained by the film's multiple internal trials in advance. The film is fully worth a better audience, but it depends on the market space.

It is understood that due to the delay in production, the first trial of "in full bloom" didn't start until the 14th, followed by a number of touring trials across the country. After more than 80 trials, word-of-mouth received unanimous praise, which is also the performance of zero poor reviews that gave the film more confidence. Dong Lu, a famous commentator, also sighed at the end of the film viewing on the day of the premiere: 'in full bloom is the youth recalled from the perspective of science boys. I used to be a science man, so I think in full bloom is more real and more direct. Another commentator made the following comment in 1874 A.D.: Although the group of middle-aged men in full bloom can't change anything, their world has become so different and moving after full bloom. 'Mr. Song Ziwen, a famous film critic, thinks: This is also a film that remembers the old good times with the theme of youth. The tone is very sad. By using the time machine of memory, it traces back to the campus years, where there are both broken music ideals and broken love. Some people in the industry praised the movie's fullness: 'I haven't cried in the cinema for a long time, "in full bloom" is totally beyond my imagination. It almost integrates the reality of this year's youth film, which makes people not feel too full or too single. '

Not be annihilated by Hollywood blockbusters, so that such a sentimental movie can be seen by more people, I'm afraid it's the common wish of the film parties and the audience.

Chinese filmmakers are mature and rational in their treatment of "haolaihu"

In recent years, with the prosperity of domestic film market, the battle between domestic film and Hollywood has been inevitable. Take the May 1st movie in 2012 as an example, three Hollywood blockbusters, namely, Avenger League, Titanic and super warship, were released at the same time. Only Ning Hao's "golden robbery" had a good box office, while the well-known "Seediq & bull; Barre" and "flying over the old people's courtyard" lost in the war.

According to the data of movie box office, at present, five imported films of "gravity", "hunger Game 2", "thunderobot 2", "golden cicada leaves its shell" and "red flame battlefield 2" monopolize the top five films in a single day, which together account for nearly 90% of the total number of films. Then the space of domestic films is only 10% left and right, and the number of domestic films left each day is less than 9000, on average, to each cinema Less than three shows, which is equal to less than one in each theater. From the perspective of production, lineup and subject matter, if we choose "hard top" in the current situation of almost being encircled and suppressed, the result can be imagined.

How to deal with Lehu more rationally is a problem that Chinese filmmakers must think about. The withdrawal of "in full swing" is a rational exploration of the way of domestic films. Of course, after the withdrawal of the file, "full bloom" is bound to face the situation of a large number of new year's blockbusters in December. Whether to rush into the new year's file or postpone to 2014, Tencent Entertainment will continue to pay attention to it.