Original title: wechat blocks' Taobao password ', where will Taobao merchants go
4hw.com.cn don't e-commerce people need to sleep? Late at night, paidai Xiaomi also found that a friend was discussing things, as if very anxious.
After a question, I realized that it was wechat's strict ban on Taobao. What the hell happened?
Wechat releases strict management standards
After some inquiry, paidai Xiaomi found the latest new regulation - "wechat external link content management specification" on wechat official website.
Moreover, this regulation came into effect on May 29, which is today.
What is striking is that one of the key points in the new regulations is to 'regulate the dissemination of special identification code and password information'.
That is to say, as long as the identification code and password generated by a third party induce users, once found by Tencent, they will be blocked immediately, and their account number, domain name, IP address or sharing interface will be permanently blocked, and they will no longer be allowed to spread in the circle of friends.
E-commerce people can see that the most frequently used password in wechat is Taobao password. Here, wechat does not say clearly, and there is no picture of using the password of Taobao on the map, perhaps to prevent the public from thinking that wechat is too targeted at Taobao.
It's hard to say whether wechat is aimed at Taobao, but it's certain that wechat's ban on Taobao password does have a great impact on Taobao sellers.
Let's take a look at the specific blocking situation.
Test the strength of wechat's ban on Taobao password
We know that there are three places where sellers can send passwords from Taobao to wechat, to friends, to wechat group and circle of friends.
Paidai Xiaomi did the test in person
Test 1: wechat group and friends
The test results are shown in the figure above. Wechat does not block the password of wechat group and friends.
Test 2: circle of friends
When I sent the password to my circle of friends, I found that even if I designated a friend, I couldn't see the password.
This leads to a problem. The seller sends messages to the customer privately every day because the customer can't see it in his circle of friends. The customer will feel harassed. The final result is that the customer can't bear to be harassed, and the problem will be solved.
Therefore, the circle of friends can not directly send the password, which is a blow to the seller.
Fortunately, wechat has left a way for the seller.
When we send a normal picture to our circle of friends and leave a password in the comment area, we find that our friends can really see the password in the comment area.
This proves that the password can't be sent directly to the circle of friends, but it can be sent in the comment area.
It has to be said that there are really countermeasures, and the strength of the masses is strong.
However, what worries us is whether our sellers will be safe in this way. This is not the case. It has become a routine for Alibaba and Tencent to "kill each other" on the wechat battlefield.
Wechat vs. Taobao
Wechat and Taobao have been killing each other for five years. On November 22, 2013, Taobao officially blocked the access from wechat.
Wechat soon recovered from the shock, and in turn blocked Taobao's link access.
Since then, the road to love and kill each other has been opened. Love each other's traffic, kill each other's invasion.
In the Spring Festival of 2015, Alipay launched a prohibit red envelope, and burst the circle of friends in the form of pictures, which was instantly blocked by WeChat.
In 2017, wechat blocked Taobao customers, and the wechat ecology of Taobao customers was almost destroyed overnight. You know, every year Taobao customers on wechat contribute 6% of the transactions to Alibaba. According to Alibaba's 2016 turnover of 3.6 trillion, that's 200 billion.
After howling everywhere, many small Taoists have transformed into "jingdongke", and some of them have disappeared in this industry ever since.
In 2018, perhaps the ban on Taobao password is another blow to Taobao customers and a warning to small and medium-sized Taobao businesses. Wechat is also telling us that 'wechat users are the most important, and commercialization should not destroy the user experience, which is also to protect the privacy and security of users. '
It can be imagined that in order to optimize the wechat ecology, wechat will only become more and more strict, and the sellers do not have the imagined security.
Although some netizens said that if the Taobao password is sealed, the latest wechat jump hand Taobao method has been developed, but it can be imagined that this is an endless offensive and defensive war.
Where do Taobao merchants go
While Ali's Secret front of Taobao password has been hit, Ali is also trying to find new growth points in offline retail.
And we businesses must not wait for these things to happen and accept them passively.
The essence of Taobao password is similar to distribution. By copying Taobao password, it can be continuously spread in wechat, which also means that Taobao password is very dependent on social interaction.
Social communication is the main means to obtain traffic, and e-commerce is one of the ways to realize traffic, so the combination of the two is a common combination.
And social networking can not only rely on wechat and QQ, now many social platforms have risen.
Here, honey does not carry out in-depth analysis, just a little tiktok chatting recently with friends, a businessman who has not noticed.
Your peers are abandoning you
Most people know about the marketing of the tiktok, only stay on piggy, which I thought before.
However, after I had a chat with my friends in e-commerce, I found that when you are still crying for the lost cheese, others have already got the cheese cake elsewhere.
This friend told me what a number on the jitter was, and tiktok didn't say anything to prevent anyone from saying I was advertising.
The short video of the jitter is simple, and it is accompanied by some music from T tiktok. The video is about a fashionable woman walking and walking.
Almost every video is on the move, changing only the scene and music.
However, it is such a simple short video, with an average of 5000 likes per video.
You know, there are a lot of tiktok videos on the jitter, which are worth millions of points. However, there are only a few hundred points to watch their next video.
Tiktok does not mean that the sudden flare of the flare signal does not produce the ability to produce content continuously, and the content of output can not attract a specific group of people.
And her thousands of tiktok videos show that she has the ability to continue to absorb certain groups of people in the jitter.
The businessman may not be aware of the praise. Let's convert it. We can only praise tiktok once a minute. Many people are not very good at it.
Think of it tiktok as Taobao baby's traffic, and each video has 5000 traffic flow, which is the precise push of the jitter. If it is in Taobao shop, a baby to do 5000 traffic, but it has to pay a lot of price.
When these precise groups and female users are attracted by her style for many times, they will take the initiative to add her wechat and actively consult to complete the transaction.
According to Mr. Tang deden, an e-commerce person who did not want to be named, his family's monthly profit may be as high as two million yuan.
You know, this is not a well-known brand store at all, nor is it a serious clothing store. The female owner is not as beautiful as Sydney. What she knows is how to create a style that attracts specific people through video, and then complete the transaction.
Tiktok told me tiktok tiktok is just beginning. If the vibrato is really going on, it will become a mystery. '
Tiktok and their fans are hard to steal. The shaking is pushed by similar tiktok, but the system of playing tag is not as fine as Taobao. The system knows that this group of people can push this kind of video, but there is no definite label to indicate whether this group of people is & lsquo; Fashion & amp; quot; or & lsquo; local & amp; quot;. So everyone's competition becomes fair, you can't grab other people's label, and other people can't grab your label. '
Different from Taobao, because Taobao's traffic is public domain, businesses need to constantly compete with each other to grab traffic in a pool. Either you win or I win.
This tiktok gave me the inspiration that her fans were her private traffic, and she attracted herself to traffic, and love her style, which was also a steal.
After talking about this case, I don't want to tell you to imitate her, but to say that when you encounter a bottleneck, you think you can't do it, but in fact, some businesses do have a good life. We should jump out of our cognitive scope and broaden our thinking.