Original title: Disclosure: Wang Lu, vice president of Baidu marketing public relations, will leave
Sihai network technology this morning, a source disclosed to changgengjun that Wang Lu, vice president of Baidu company, has submitted his resignation and may leave in the near future. During his tenure, he was in charge of Baidu company level brand marketing, public relations, GR, administration and other businesses. Under his leadership, Baidu has spent many PR crises smoothly.
The source did not disclose the future direction of Wang Lu, but said that Wang Lu had contacted people in the currency circle many times recently, and the other party speculated that Wang Lu might start a business in the field of blockchain in the future. Another theory is that Wang Lu may join a unicorn company as CMO. It is speculated that this Unicorn company may be one of the TMDS.
However, the above rumors are only in the stage of speculation, and he has never disclosed similar ideas and future directions to anyone in the near future.
Wang Lu joined Baidu as vice president in September 2016. During his tenure, he led the whole set of public relations communication of Lu Qi, and built Lu Qi into the image of Baidu's reform pioneer. Before he joined, Baidu's corporate reputation plummeted due to the hemophilia incident and the Wei Zexi incident. After Wang Lu took office, he used a series of measures to reshape Baidu's image.
A person close to Wang Lu told Chang Geng Jun that one of Wang Lu's greatest achievements during his tenure was to rebuild the confidence of the capital market, the public and internal employees in the company by creating Lu Qi's external image. In addition, in Baidu's GR work, Wang Lu also made a great contribution.
As the vice president in charge of Baidu's public relations business, Wang Lu himself is very low-key. At present, we can check his latest speech. When he attended the 2017 China economic new opportunities Summit Forum, he once said that in the era of AI, if you don't take the initiative to revolution, you will be revolutionized by others. Unlike many PR directors of companies, who often lead to a high-profile war of words, Wang Lu has done his best to be cautious in his words and deeds. 、
According to public information, Wang Lu has served successively as global vice president and President of CBS Interactive in China, President and CEO of Wal Mart e-commerce in Asia, and CEO of store 1. He has 18 years of media work experience and management experience, and has created Zhongguancun Online, aika auto, ONLYLADY women's records and other media.
Robin Li once commented on him: "Wang Lu is a veteran in the field of digital information in China. He has rich experience in media management and business development, and he deeply understands the behavior of users in the Internet and mobile world. '
For the news of Wang Lu's resignation, baidu responded that it needs to verify and reply.