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China's smartphone market shipments plummeted, Apple's position is not guaranteed

Original title: China's smartphone market shipments plummeted, apple ranked fifth

In the morning of April 27, Beijing time, according to the latest report provided by canalys, in the first quarter of this year, the shipment volume of smart phones in the Chinese market dropped sharply, the largest drop ever. In the first quarter, the shipment volume was only 91 million units, a year-on-year decrease of more than 21%. This is the first time since the fourth quarter of 2013 that quarterly shipments have fallen below 100 million.

Canalys experts believe that the Chinese market is a little bit tired because every smartphone manufacturer is carrying out overwhelming marketing activities. With the increasingly fierce competition, manufacturers are forced to imitate the product mix and market entry strategy of other enterprises. Smart phone companies should focus on developing a variety of models and functions, not just using iterative devices and a large number of advertising activities to compete in the increasingly saturated market.

Some large mobile phone companies, including Samsung, Meizu, oppo and vivo, have been severely impacted by the decline in shipment volume. Compared with previous years, Meizu and Samsung's shipment volume has decreased by more than half. Apple's performance is not good, the shipment is only ranked fifth. In the first quarter, the shipment volume of vivo dropped to 15 million units and that of oppo dropped to 18 million units. The shipment volume of the two companies decreased by about 10% year on year.

Although the whole market is very depressed, there are still a few enterprises that have become winners and their share has increased. Xiaomi's mobile phone shipment increased to 12 million units, a year-on-year increase of 37%. Due to the limited supply, the shipment volume of Xiaomi was suppressed in the first quarter of 2017, so such comparative data is not objective. Compared with its competitors, Xiaomi has launched more cheap mobile phones to compete for market share in China, and Hongmi note 5 Pro is also very popular. (Xinghai)