Original title: US media assumes that Apple will be banned in China: how much will Apple lose and who will benefit
Sihai comprehensive hearing April 20th, in the Apple Corp's latest financial report in February, the company CEO Tim Cook said that the US company gained unprecedented sales revenue from Chinese mainland in the fourth quarter. According to the financial report, the main source of Apple's sales revenue in the quarter was the iPhone, but the sales of Apple's iPad, MAC, smart watch and other products also increased in the same quarter.
Cook also mentioned another interesting data about iPhone sales in China in the financial report, which showed that the top five smartphones in the last quarter of last year were all iPhones in the increasingly wealthy Chinese cities. Last year, Apple's sales in the Greater China region (including Chinese mainland, Taiwan, Hongkong and Macao) were $46 billion, about half of the US sales, accounting for 19% of Apple Corp's total sales in 2017.
Currently, Apple has 11% of China's smartphone market, while Huawei has 19%. Cook added: 'when I look at the sales figures in these regions, I feel we are doing very well in China. '
However, if the Chinese government decides to ban Apple's products for national security reasons, it will respond to the implied ban on Huawei and ZTE in the United States. Apple may suddenly lose 19% of its sales revenue and be unable to enter the world's largest consumer market, while the Chinese market may become a strong economic growth point for apple in the future.
Apple's market value will also be greatly reduced, and it will be forced to cut 10% to 20% of its employees, which means that as many as 27000 people will be laid off.
At the same time, Huawei is likely to gain most of the $46 billion lost by apple, because Huawei's high-end series of phones (P series and Mate Series) can compete with Apple's high-end phones (iPhone 7, iPhone 8 and iPhone x). Apple's failure will also double Huawei's smartphone trade overnight.
Huawei's consumer business (including smartphone operations) generated nearly $38 billion in sales last year, up 43.6% from the previous year. By banning the sale of Apple products, China will immediately have the world's largest smartphone maker.
However, judging from the current trade relations between China and the United States, we do not see any trend that China will ban the sale of Apple products as the United States treats Chinese enterprises.