Sihai network

Internet University's recommendation depends on pornography? Vulgar culture lacks supervision

Original title: suspected of vulgar publicity, Sohu iqiyi and other Internet University's recommendations attract attention by pornography

4hw.com.cn on April 10, the State Administration of radio and television, in the process of supervising the rectification of today's headlines website, found that there were some prominent problems such as improper guidance and vulgar style in the 'content paragraph' it pushed, which aroused strong disgust among netizens, so it ordered it to shut down permanently. On the same day, all the positive films of iqiyi's internet talk show "wonderful flower conference 2" were taken off the shelves. Beijing News reporter contacted Fang MI, the producer of the program, but did not get a reply.

In recent years, the relevant national authorities have gradually strengthened the supervision of video, information and other applications, as well as the supervision of online drama, online comprehensive, online movies and other online content. In particular, since 2016, more than 100 Internet movies have been removed due to non-compliance. Although it seems that the Internet university is changing from barbaric growth to unified and benign strict supervision, and the policy is increasingly tightening, the Beijing News reporter has roughly checked the Internet University channels of Sohu Video, iqiyi, Tencent video and other video websites, and found that there are still some Internet movies desperate to continue to use 'vulgar', 'pornographic' and other non-conforming words as names or propaganda Or posters with the meaning of "soft pornography" and "violence" are put on the propaganda page to make a stunt. Why are online movies still the worst hit areas of vulgarity? What are the regulatory problems? For this reason, a Beijing News reporter interviewed people in the industry who make and distribute online movies.

Suspected of vulgar propaganda

It is suggested to introduce more specific rules to regulate the industry

Although the Internet movie market is still in chaos, in the view of the industry, all industries need to go through the process from chaos to governance, which can not be completely reversed overnight. In fact, the current network university is rapidly moving towards an orderly future. "The network film in this form of film and television works itself is an innovation of the video platform, with advantages and disadvantages. Although there are many problems in the short term, the advantages outweigh the disadvantages in the long run. In Zhang Qingyuan's view, the policy has continued to tighten in recent two years, and video platforms have begun to pay more attention to censorship of the Internet awesome.

Zhang Liangliang, producer of Amoy dream.com, thinks that the online movie itself is a good thing, but there have always been some fluky restless elements. Now Youku takes the lead in self-cleaning, which is the best time. However, he also said that on the basis of the strict supervision of the General Administration or competent departments, more explicit censorship standards for online movies should also be issued. "We also need a reference basis and detailed rules, so that we can learn how to make and publicize online movies. '

Many platforms have launched online art cinema line and independent cinema line, which is a strong signal that the industry tends to high-quality growth in the next step. I firmly believe that with a little more time, the Netcom market can continue to improve and evolve. --Zhang Qingyuan (CEO of Fengyun entertainment)

Poster party

The reason is that the number of hits on the website is not strict

Many producers who lack a sense of responsibility still use the Internet University as a tool to earn money, which is one of the reasons for the poor quality of the Internet movies. It is reported that the capital recovery of netuniversity basically depends on three ways: advertising implantation, pay on demand and sub account, and patch advertising. Among them, on-demand sub account is the most traditional way of profit. Taking the information released by iqiyi in early 2017 as an example, the cooperation mode between the platform and netuniversity is divided into exclusive and non exclusive, and then the platform will evaluate according to the quality of the film. The films with exclusive cooperation are divided into a, B and C levels, and the non exclusive cooperation is divided into D and E levels. Under normal circumstances, during the payment period of an Internet University, if the audience watches it for more than 6 minutes, the backstage will be regarded as an effective click. According to different categories, each effective click maker can get a profit ranging from 0.5 yuan to 2.5 yuan. As a result, many producers will attract the audience to watch the first six minutes through vulgar propaganda and "poster party".

Zhang Qingyuan, CEO of Fengyun entertainment, a producer who has made many big online movies, said that in recent years, the number of "first six minutes" has been reduced under the policy specification and platform rectification, but it still can not be ruled out that some producers have a fluke mentality, pursue short-term economic benefits, and want to win attention and initial hits by relying on vulgar tastes and gimmicks. "After all, the algorithm of the platform is still based on the initial hits And conversion rate to match different resources. As a result, the platform's broadcast resources will inevitably be occupied by the online film works of & lsquo; playing edge ball & amp; quot;, resulting in the situation that & lsquo; edge ball & quot; is popular and high quality is cold. '

The producer l of a Netcom University said that part of the reason is that the investigation of the video platform is not enough. In recent two years, in response to the policy, the platform has taken the initiative to investigate and remove many non-conforming Internet universities, but the self-cleaning efforts of the platform determine whether the 'poster Party' and 'vulgar propaganda' can survive. 'Netcom is not the main project of some video websites. After all, its click through rate is not as good as that of online dramas, movies and other video works. Therefore, some platforms above screening are not particularly attentive and lack greater efforts. '

Policy Review

Early 2016

At the annual meeting of the national TV drama industry, the Department of network audio-visual program management of the State Administration of press, publication, radio, film and television said that since the review of online drama began, online and offline standards have been unified; what can't be broadcast on TV, neither can the network.

October 2016

The film industry promotion law was submitted to the Standing Committee of the National People's Congress for deliberation for the third time. Sun Zhijun, Vice Minister of the Propaganda Department of the CPC Central Committee, suggested that online movies should be included in legal supervision.

November 2016

More than 60 Internet movies, such as "super eunuch's golden right hand", "dafengshuishi", "lactation master", "eliminate college students", "battle of beauty", "night terror" and "spicy nurse", have been taken off the shelves for being suspected of vulgarity, violence, pornography, swearing and so on.

June 2017

The State Administration of radio, film and television issued the notice on Further Strengthening the management of the creation and broadcasting of network audio-visual programs. The notice pointed out that online variety shows, online dramas and online movies should resolutely oppose such unhealthy tendencies as sky high star chasing, boring games and luxurious banquets, so as to avoid fueling the game life mentality and the wind of exaggeration.

June 2017

More than 40 Internet universities, such as Er Long Hu Hao Ge, bed 3: his relationship with her, were taken off the shelves one after another.

April 2018

Youku and the film company jointly launched a self-examination and clean-up action for online movies, saying that they are reviewing online movies. If they are found to be involved in feudal superstition, deviation of values orientation, and excessive focus on showing the dark side of human nature, they will deal with them immediately.