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Why is it too urgent for Alibaba to block the trademark right of Jingdong?

Jingdong and Ali are fighting against each other for the double 11 Festival! Once upon a time, the double 11 festival was commonly known as the festival for singles' day in China. However, four years ago, the double 11 festival was transformed into an unshakable Carnival in the field of e-commerce after packaging and processing. Jingdong and Ali have a constant emotional entanglement!

Jingdong refutes the original text of Ali

Recently, Jingdong and other e-commerce companies have been completely dumbfounded by a ban order on double 11. At the beginning of November, Ma Yun gave a fatal blow to his opponent. Although it is said that the trademark of "double 11" was hyped and operated by Ali at the beginning, why can't it be magnanimous to let other e-businesses also have meat to eat?

In fact, looking at the whole field of e-commerce today, in fact, Jingdong and Alibaba tmall focus on different things. One focuses on household appliances, the other focuses on daily department stores and clothing. At least for Xiaobian, I will not buy clothes on Jingdong, but I will not buy things like electronics and home appliances on Taobao. This is the psychology of consumers!

Even if Ali gets the trademark right of double eleven, it doesn't have much impact on consumers, because double eleven has become a conceptual slogan embedded in people's hearts, and it's no longer a tangible object that can be felt and touched with hands. So in fact, this war is totally unnecessary. Ali was swaggering and swaggering to seize double eleven before, but Recently, he wrote on his microblog, "the double 11 launched by tmall is everyone's double 11.". We are trying to make double 11 a global double 11, a global shopping carnival. It's a little bit like being a whore and setting up a memorial archway.

It is reported that the dispute between Jingdong and Ali is related to Ali's application for double 11 trademark registration. Ali applied for the registration of "double 11 Carnival" and "double 11 Carnival" as trademarks. On the eve of this year's double 11 carnival, it prohibited other businesses from using the above trademarks for advertising.

The following is the full text of tmall's announcement:

1. Double eleven is initiated by everyone. We are trying to make double 11 a global double 11, a global shopping carnival. This is our ideal and our strength.

2. We hope that all e-commerce and physical stores can participate in the festival together, serve consumers well, help sellers well, and jointly safeguard the interests of consumers and the brand of double 11, instead of turning this festival into a good day for attacking competitors for the sake of their own website.

3. It's better to create a double eleven together than to show your IQ, touch porcelain, make soy sauce, win a place and confuse black and white on this day. It's two kinds of life and a choice.

But Ali has realized this. Double eleven is everyone's double eleven, and it's the double eleven of all consumers. A gentleman is the beauty of becoming a man. In the field of e-commerce, they are all born of the same root, so it's not too urgent to fry each other. If we follow this trend of killing all, isn't it double 12, double 3, double 5 & hellip; & hellip; All of these may become the conflict points in the future, so a ban order may play a short-term role, but the market is open, consumers are open, benign competition, mutual benefit and win-win situation is the best situation for e-commerce in the future! In fact, for Alibaba, it is difficult for other e-commerce to catch up with it in terms of transaction volume, so it is better to be free and easy We all participate in it. We are not as happy as others! For more information, please pay attention to Sihai wechat: www4hw