As we all know, the recent rapid development of mobile Internet, everyone holding a small mobile phone, constantly trying to mobile Internet fresh. On the mobile Internet, the attention of shopping, looking at information, looking at information, looking around, making friends and other content on the mobile Internet shows a blowout trend. As the largest flow export of mobile Internet, baidu mobile search quality control team took the lead in opening the 'ice bucket algorithm', aiming to provide Internet users with high-quality content and a landing page with good user experience.
The following is the announcement content of Baidu mobile search quality control team
Baidu mobile search has been adhering to the principle of providing users with the most convenient access to information, constantly optimize the algorithm and upgrade the system. With the rapid development of mobile search ecology, we have found a series of problems that affect user experience recently.
Therefore, to the webmaster friends, baidu mobile search will be for low-quality sites and pages for a series of adjustments, we call it the iceberg algorithm.
The first phase: will be effective for such sites: forced pop-up app download, user login, large-area advertising and other pages that affect the user's normal browsing experience, especially the sites that must download the app to normally use.
From the perspective of the whole mobile Internet ecological environment, more and more websites carry out such push, which has seriously affected the browsing experience of normal users. Imagine how you feel when you need to view a piece of information and open a page, instead of seeing the required content, you have to download the app to view it. It's self-evident.
Therefore, after the algorithm goes online, we will give priority to the high-quality resources that users can use directly. Accordingly, the ranking of resources that can only be used normally, such as downloading app and logging in, will be greatly reduced.
It is an inevitable trend for mobile users to respect the Internet environment.
Finally, I hope that the webmaster can proceed from the user's point of view to long-term consideration, and carry out reasonable promotion without affecting the user experience.
Conclusion: make complaints about the "ice bucket algorithm" of many webmasters, which is intended to pour the first ice water on the mobile Internet, and let some of the instant webmasters face a test of rainbow night.
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