Although Motorola's official website and its classic mobile phones have faded out of our sight, they have become the symbol of an era and a code of memories. The classic 'hello moto' ring tone, and the world's first ultra-thin flip phone V3, have you forgotten?
The dynatac 8000x weighs two pounds and costs $3995.
In 1996, Motorola launched the flip phone 'startac'
"In the early 1990s, when you said you could work in Motorola, everyone looked up at you and envied me. "Lao Yang, a Motorola employee who has left for many years, recalls Motorola's" glorious years "with unspeakable melancholy on his face.
In 1999, the world's first touch screen mobile phone a6188 was released.
Mr. Yang said that in the early 1990s, Motorola employees were entitled to housing benefits, and their salaries were in the middle and upper class of the industry. For business trip, as long as the flight time is more than six hours, you can choose business class; for accommodation, hotels designated by the company are generally four or five-star hotels. "There are no levels of travel benefits, which can be enjoyed by all employees of Motorola. '
In 2002, the world's first 360 degree rotating flip color screen mobile phone V70 was released.
"Although Motorola has been going downhill for more than ten years, before it was acquired by Google, Motorola's & lsquo; pedigree has always maintained the flavor of Calvin family. This company has a different & lsquo; temperament of other enterprises. The corporate culture is very atmospheric, and employees and management respect each other and are keen on public welfare. "Lao Yang's memories are full of nostalgia for that time.
In 2004, the V3 mobile phone with ultra-thin metal frame was released
There is no doubt that Motorola is the first telecom giant to enter China's mobile phone market. It once occupied the largest share of China's mobile phone market with absolute advantage. In the era of analog mobile phones, no one can compete with Motorola: in the era of mobile phones also known as' cell phones', Motorola is a synonym for 'cell phones'. The emergence of Motorola in China 30 years ago not only created the popular word "cell phone" in China, but also became one of the important props of Hong Kong films in the 1980s.
In 2006, the world's first transparent flip A1200
In 1989, Motorola launched MicroTAC, the first phone with a keyboard hidden under a plastic flap. According to Gartner, a market research firm, in 1994, Motorola dominated the global mobile phone market with a 32.5% share.
In 2007, the world's first 11.9mm metal body ultra-thin flip phone V9 was born.
However, under the prosperous age, there is a hidden crisis. The leaders' wrong judgment on the arrival time of digital technology and the bet on CDMA made Motorola lose its market hegemony.
In 2009, the world's first motoblur mobile phone Motorola Cliq
Lai Bingrong, former president and chairman of Motorola (China), recalled that in 1994, when he went to Chicago to visit senior executives of Motorola headquarters, he raised two questions about the development trend of mobile communication technology. One is when the transition from the first generation analog technology to the second generation digital technology will take place; Second, GSM and CDMA are the two second generation communication technologies. Which one does he prefer. At that time, the answers he got were '2000' and 'CDMA'. In fact, the full replacement of analog technology by digital technology took place in 1996, which was exactly four years earlier than Motorola expected. At this time, Nokia and other latecomers caught up; while GSM, which is inferior to CDMA in technology, finally occupied an overwhelming position in China, Europe and other global markets. By January 2007, 82% of mobile phones in the world were using GSM network.
In 2010, the world's first three network mobile phone motorcycle droid2 we
In this regard, a former Motorola employee told reporters that it was Motorola's monopoly that foreshadowed the subsequent crisis. In the field of mobile communications, it was a mistake to look at the timetable and bet on CDMA. The reason behind this was that it was willing to open up and bet on closed. Motorola's board of directors has also concluded that the main reason for the failure of its main business mobile phones is that the company's closed engineer culture is too heavy to adapt to the market driven trend of mobile phone market driven by technology. As a matter of fact, the logic of "closed" has made Motorola wrong again and again: in the PC semiconductor industry, it has bet on Apple power Mac, which is a closed platform, rather than an IBM PC compatible machine with an open platform. In the field of mobile phone chips, it refuses to supply mobile phone competitors such as Nokia and Samsung, thus achieving Texas Instruments' dominant position in GSM.
In 2011, Motorola adopted the first dual core phone artix 4G of nvida's Tegra 2
In 2004, the popular 'blade' Razr V3 came into the market. The ultra-thin appearance and nostalgic flip design have brought the focus of the mobile phone market back to Motorola. The 'blade' Razr V3 has become a classic product of the new era for flip phones. Even many key products in the market around 2004 were completely covered by the light of 'blade' Razr v3. In 2004, the sales of Motorola mobile phones increased by 53%, and the operating profit increased by 257%.
In 2011, Motorola xt882, the world's first dual network dual standby dual core smart phone
In order to quickly recapture the market, Motorola even decided to reduce the price in a short period of time to achieve its goal. Many Chinese consumers still remember that the most classic V3 pricing dropped from over 6000 yuan in 2004 to about 1200 yuan in 2006. In the European and American markets, it has dropped from $500 to less than $50. Fast price cuts are more detrimental to consumers' interests and brand loyalty to Motorola -- no one wants to see the high-end products they have just bought depreciate rapidly into common goods.
Although the mobile phones on Motorola's official website have gone forever, and the Motorola Empire has been crowned after its acquisition by Google, we still remember Motorola's early mobile phone works, exquisite industrial design and unique innovative spirit, which are worth learning.