Xiaomi's concept of "born for fever" has been recognized by many people from the beginning, and it's amazing that the sales volume in China even reaches big brands like apple, Samsung, etc!
Dominic sunnebo, head of strategic analysis at Kantar worldpanel Comtech, a market research institution, said: 'Xiaomi's mobile phone has a high configuration, a user-friendly price, and can create an unprecedented rush through the Internet and social platforms. With these advantages, Xiaomi has won the favor of a large number of Chinese consumers. '
Millet is known as the "apple of China". In 2013, Xiaomi's smartphone sales reached 19 million units, and in 2014, Xiaomi plans to expand the Southeast Asian market, with a sales target of 40 million units. Although Xiaomi's mobile phone is one-third cheaper than Apple's in terms of price, there are still rumors that Xiaomi will launch smartphones worth less than $50 (about RMB 1819) to low-income consumers.
The rapid rise of Xiaomi threatens the interests of Samsung. After the huge development in recent years, Samsung is really feeling the pressure from the world. According to data from Kantar worldpanel Comtech, Samsung's market share in China was flat in 2013, only 23.7%; while its market share in Europe fell by 2.2% to 40.3%.
According to statistics of Kantar worldpanel Comtech, in 2013, Android ranked first in the European smartphone operating system, accounting for 68.6%, and apple ranked second, accounting for 18.5%. Although the year-on-year growth of Microsoft's operating system is relatively high, it still maintains a low share of 10.3% in the past three months.
Sunnebo said: 'in 2013, Android showed strong growth momentum in 12 major global markets, including Europe, the United States, Latin America, China and Japan. On the contrary, compared with the same period in 2012, Apple's market share in most countries declined, but Apple still has a strong share in several key markets, including 43.9% of the U.S. market, 29.9% of the UK market and 19% of the Chinese market. '